Audi plans to surpass BMW as the world's No. 1 luxury car brand Audi CEO Stadler announced in 1st that Audi's after-tax profit jumped by 69% to 4.4 billion euros in 2011; its global sales exceeded 1.3 million, replacing Mercedes-Benz's ranking No. 2 in the world , almost the same as BMW. Audi's original goal of exceeding 1.5 million units in sales in 2015 will be achieved ahead of schedule, and it is expected to replace BMW as the world's number one luxury car brand in the next three years. He said that it is expected that global car sales will grow by 4% in 2012, slightly lower than last year. Audi will launch 8 new models this year to achieve its 2012 sales growth rate higher than the overall market.

In particular, Audi has achieved brilliant results in the Chinese market. Currently sales in China account for a quarter of its total vehicle production, but sales in the US market still lag behind that of BMW. In order to strengthen sales in the United States, Audi will announce plans for setting up factories there in the summer. Stadler predicts that in China and the United States, two of the world's largest auto markets, auto sales in 2012 will still have a double-digit growth; although the debt crisis has affected European vehicle sales, Audi is still expected to see a slight increase.