In July, an adjustment of the purchase policy in Guangzhou, like the slight flapping of the wings of a butterfly, is brewing with a surging replacement storm.

Whether it is a luxury brand or a joint venture brand that owns SUVs and B-class vehicles, it regards the replacement as the only shortcut to the Guangzhou Auto City Campaign in the second half of the year and has accordingly introduced a variety of replacement preferential policies to cater for the rising tide of the gradual emergence of Guangzhou citizens.

Late replacement sales broke out

The recent rapid increase in the proportion of car replacement in Guangzhou is not accidental. The purchase restriction trial introduced last year in Guangzhou has, to some extent, suppressed consumer demand for replacement. For example, "displacement must not exceed the displacement of the original model," and "the replacement of old vehicles for personal vehicles can only be performed once during the trial period. "A lot of people who wanted to change cars were stopped outside.

The July purchase limit policy in Guangzhou has made new adjustments. For example, if the original vehicle displacement is less than 2.5 liters, it can be updated to a vehicle with no more than 2.5 liters. For consumers who could not change cars because of displacement problems last year, the pent-up enthusiasm will be released in the second half of the year.

Based on data projections, the total capacity of the replacement market in Guangzhou reached over 1 million vehicles. The first transfer period of a car during its lifecycle is generally concentrated on the use of 3-7 years, that is, vehicles on the brand from 2006 to 2011 begin to enter the concentrated replacement period. During the six years from 2006 to 2011, the number of licenses in Guangzhou exceeded 1.06 million, of which the share of Class A and Class B vehicles has reached more than 70%, which means that more than 700,000 vehicles may have future Replace B-Class, SUV or imported luxury models.

Replace sales or at least 100,000 vehicles in the second half

According to Guangzhou's 120,000 new-vehicle brand index, the number of new cars that can be released by Guangzhou in the second half of the year will be at most 60,000, but the sudden release of replacement demand will create a sales figure of over 60,000 vehicles for the Guangzhou auto market. Industry analysts have told reporters: “It is expected that 10%-20% of the 1.06 million vehicles to be replaced will explode in the second half of this year.” In other words, replacement sales will reach 100,000-200,000 units in the second half of the year.

In order to deliver a satisfactory answer at the end of the year, the major car brands in the Guangzhou market have also resorted to all the stops and have played "replacement cards" in the hope of opening up a gap for sales growth. The reporter learned that currently FAW-Volkswagen, GAC Toyota (microblogging), FAW Mazda (microblogging), Dongfeng Peugeot, Audi and other brands have already launched "retrofitting old car prices", "0 yuan transfer", and "replacement." Polite and other benefits. In addition, the zero interest rate car purchase, zero down payment and other forms have become one of the means for businesses to promote replacement consumption.

In addition to stimulating replacement spending through various marketing methods, how to open up the sale of repurchased second-hand cars has become a key issue for all businesses to win the replacement campaign in the second half of the year.

â–  Tips to set a precise replacement plan

Many people buy the first car, often because of rigid demand. For example, there are work needs for doing business, and there is a need to travel inconveniently. In addition to rigid demand, many people will buy the first car, but also because of the shortage of funds on hand and mainly consider the cost-effective models, thinking about waiting for a good day, when conditions are right to pick the real favorite models.

However, the person who wants to replace does not need to rush to change the car because he has a car to open. Generally, he will wait until he is suitable. In addition, because he has more experience, he will not normally think about improvising the second car.

It is recommended that before replacing the car, the reader should first think about it based on your experience in driving the first car and ask yourself, "What do you care most about which part of the car's performance?" Such as space, control, shape, fuel economy, etc. Select, select, then delineate the preferred brand, then understand the appropriate model for the target price, and then filter again according to your preference, second choice, and finally go to the test drive experience and ask about the reputation of the surrounding friends.