The retention of senior managers of automobile enterprises is closely related to the operation and future development of automobile enterprises. Especially in the critical period of enterprises, the impact can be described as “taking the whole body and moving the whole body”. For this reason, the industry has always maintained a high degree of attention to the changes in car executives. In 2017, high-level changes in car companies were frequently staged, and the scale and frequency were so embarrassing. In 2018, this situation is still unabated. According to the incomplete statistics of Geshi Automobile, about 110 auto executive positions have changed in the first half of the year. Among them, there are normal personnel adjustments within the automakers, and there is no shortage of corners between the automakers. Of course, there are also car companies based on cooperation. Change the high tube...

The details are summarized in the following table:

Beiqi New Energy's large-scale personnel adjustment, or preparation for listing

According to statistics, in the first half of 2018, there were at least 17 executive positions in BAIC, and they were mainly concentrated in January. According to Gai Shi Automobile, BAIC Group carried out a large-scale personnel adjustment at the beginning of the year. At least 14 executives have changed their positions, involving groups and independent brands, Beijing Benz and Beijing Hyundai executives. In the next few months, BAIC's high-level changes were relatively small, only two cases were added: First, Zhang Yong, deputy general manager of Beiqi New Energy, officially resigned and joined Zhejiang Hezhong New Energy Vehicle on February 23. The company is the president of the company; the second is the deputy general manager of Beiqi New Energy Marketing Company and the general manager of ARCFOX business unit Lu Hao.

Among the car companies under the BAIC Group, BAIC New Energy has the largest movement, and at the beginning of the year, it has promoted and introduced seven deputy general managers. The industry should know that from 2014, the company changed to a joint-stock company, completed the A round of financing in 2016, completed the B round of financing and employee stocks in 2017, and Beiqi New Energy has been preparing for the listing. It is understood that the current listing of Beiqi New Energy has completed the audit of the regulatory authorities and is about to enter the final asset delivery stage. It is expected to be listed in the third quarter of this year. From this point of view, in addition to the vacant positions in the number of personnel changes of BAIC New Energy in January, it is more likely to prepare for the listing.

The three central enterprises reproduce the executive exchanges, and the development trend of the group is obvious.

In terms of quantity, it is Dongfeng following Beiqi. According to statistics, Dongfeng has at least 14 executive positions in the first half of 2018, involving Dongfeng Motor Group and its independent and joint ventures.

Overall, the personnel changes related to Dongfeng basically belong to the adjustment of the normal leadership team within the enterprise. However, there are several personnel changes worth noting: First, the vice president of Dongfeng Motor Group Co., Ltd. and the executive vice president of Dongfeng Limited, Lei Ping, went to China FAW Group as the deputy general manager; the second was the party committee member of Dongfeng Motor Group Co., Ltd. Liu Weidong, deputy general manager, went to China Armament Equipment Group Co., Ltd. as deputy general manager. In addition, Assistant General Manager of the FAW Group and Director of Product Planning and Projects, Yu Wei, went to Dongfeng Motor Group as deputy general manager. In other words, the central enterprises reproduce the executive exchange.

It is understood that Dongfeng Motor and FAW Group and Changan Automobile have previously exchanged executives. In April last year, An Tiecheng, the former general manager of FAW Car Co., Ltd., went to Dongfeng to serve as the standing committee member and deputy general manager of the Dongfeng Company Party Committee. Qiu Xiandong, the former vice president of Dongfeng Motor, transferred to FAW Group and served as the standing committee member and deputy general manager of the FAW Group Party Committee; last year 8 In the month, Xu Liuping, the general manager of the former Bing Group and the deputy secretary of the party group, took over the chairman of the FAW Group, while Xu Ping, the chairman of the former FAW Group, was transferred to the chairman and party secretary of the Bing Group, followed by the former deputy general manager of the former Changan Suzuki. He was also transferred to FAW as Assistant General Manager of the FAW Group and Minister of Red Flag Marketing Services.

The interaction of the three central enterprises is not only reflected in personnel adjustment. Since last year, the three major groups have also continued to cooperate. It is not difficult to see that the tendency of FAW, Dongfeng and Changan to develop is very obvious. Some people in the industry believe that this is a sign of the merger of the three central enterprises in the automotive sector, although the current three parties are only cooperation on strategic and technical levels. “Merge” is still too early, but it is not ruled out in the context of increased competition in the automotive industry.

Baowo Auto's multi-sector position adjustment, talent team is expanding

It is worth noting that since the second half of last year, the top executives of Baowo have changed frequently. The company's vice president Jia Yaquan, vice president and general manager of marketing company Chen Weixu, marketing company deputy general manager Qi Subin, marketing company executive deputy general manager Guo Tiefu, etc. The resignation has triggered a lot of speculation in the industry. In the first half of this year, Baowo’s personnel changes are still not in the minority. Since the beginning of the year, Baowo has begun to adjust a number of important positions in the group, involving strategic, technical, marketing and other sectors, especially in May, at least nine executive positions have changed. However, unlike in 2017, either the internal mobility of personnel or the introduction of talents from other car companies or institutions, Baowo's talent team is expanding, rather than brain drain.

In terms of sales performance, this high-level personnel adjustment seems to bring good feedback. Yang Lan, who was hailed as a "marketing genius" by the outside world, joined Baowo and reorganized his original marketing strategy and research team, but the restructuring took a certain amount of time to be able to welcome feedback. Therefore, from the performance of the first half of the year, although the sales volume of Baowo in the first quarter was still unsatisfactory, the situation began to improve in May. The total sales volume reached 3,554 units in the month, and the Baowo BX5 also achieved relatively good results. . With the addition of more senior talents, the sales of Baowo will be further improved.

The battle for talent fight continues, and the new forces of the car have won more traditional car companies to join

As a force that can not be ignored in the automotive industry, "new car power" is now carrying out multi-faceted efforts, not only in product and technology, but also in the fierce battle for high-level talents. High. In the past two years, the examples of traditional car enterprise executives turning to new forces in the car industry are numerous. In the first half of this year, there is also no shortage of such personnel changes. In February, Zhang Yong, the deputy general manager of the former Beiqi New Energy Co., Ltd., officially joined Zhejiang Hezhong New Energy Automobile Co., Ltd. as the president of the company, and was fully responsible for the various production and operation of Hezhong Automobile. It is understood that well-known designer Chang Bing also joined the vice president of New Energy and the general manager of the design center.

Compared with the new energy companies of Hezhong New Energy and Faraday, Tesla, and Baiteng, the high-level changes of Chinese Express in the first half of this year are relatively high. In April, Mark Stanton, former head of the Jaguar Land Rover Special Vehicles Division, will serve as the company's chief technology officer. In May, Chen Jun, chief executive of SAIC GM's new energy platform, confirmed that he joined the China Mobile Technology Co., Ltd. as vice president, responsible for vehicle development. In addition, Chinese Express also ushered in the China Communications Industry Association expert committee expert committee, intelligent network joint committee deputy director, intelligent manufacturing information technology expert Gong Jun and senior car communication person Guo Tiefu joined.

It is vital to have a professional team in a highly competitive market environment. It can be seen from the above that Chinese Express is welcoming more and more industry big coffees to promote its development in new energy and smart travel. However, there are so many new carmakers, and it is not easy to win in the end. They still have a lot to do.