FAW Jiefang Xichai: Relying on Innovation to Establish Industry Leading Position

On January 14, 2011, China FAW's "High-quality J6 heavy-duty trucks and heavy-duty diesel engine independent research and development and technological innovation" project won the 2010 National Science and Technology Progress Award first prize. This is after the CA6DL diesel engine won the "2007 National Science and Technology Progress Award second prize", FAW independent innovation products once again won the National Science and Technology Progress Award.

Successive awards not only demonstrated the strength of FAW's Liberation Wuxi Diesel Engine Plant in its own research and development field, but also set up a flag in the field of heavy-duty diesel engines in China to catch up with the international leap. This has created a new milestone for the development of heavy-duty diesel engines in China.

Recently, the reporter learned from an interview in Wuxi City that during the “Eleventh Five-Year Plan” period, FAW Liberated Wuxi Diesel Engine Factory relied on innovative ideas and core technologies, and the company continued to achieve leapfrog development. In 2010, the sales of xichai machines exceeded 400,000 units, and the main business revenue exceeded 10 billion yuan, ranking first in the industry's leading position. Enterprises and products also successively won the “China (Industry) Top 10 Innovative Brands” award. "Excellent Enterprise in Quality Management of Industrial Enterprises" and "Top Ten Diesel Engine Brands in 2010" and many other honors.

What does Xichai's development rely on?

In fact, people who know Xichai know clearly that Xichai can achieve technological innovation, product innovation, and market innovation. It is not only the reason why market demand is strong, but also relying on scientific and technological progress to create the largest “power supermarket” in China. A series of joyful results.

"The key to the development of the enterprise lies in the market, and the core of the market lies in the product," said Qian Hengrong, director of Jiefang Xiechai, one of FAW.

Since the "Eleventh Five-Year Plan" period, in order to keep up with the pace of market changes and ensure that enterprises always have marketable products, Xichai has taken technological innovation as its breakthrough point and independent innovation as the main line of development, insisting on me as the mainstay and integrating global resources. , continue to increase investment in scientific research, speed up the development of new products, the formation of high-end advantages in technology.

In terms of emissions, Xichai has achieved full national III and IV emissions and possessed the national V potential. In terms of power coverage, seven series of W, X, K, F, L, M and N have been formed. Light, medium and The product development platform covered by the full range has a capacity of 2 to 13 liters, a power of 40 to 500 horsepower, and has become the most widely used power supplier in the domestic engine industry, and is known as the "power supermarket."

"Quality is the most basic factor in the core competitiveness of a product," said Qian Hengrong.

In 2010, Xichai accelerated the strategy of “winning by quality” and paid close attention to product quality. Xichai required management quality and improved the quality of the system by optimizing the quality process review system. Xichai quality control, through the implementation of "Quality and security card", strengthen the quality control of each link, each process, each post; through strict control of on-line zero-kilometer failure, so that the product is further reduced the proportion of wrong, missing, on-line zero Kilometer failure rate is controlled within 0.39%, which is much lower than the industry level. Xichai's commitment to improving quality and responding to the quality problems that have arisen in the market by "responding on the same day for general issues, and responding within three days for major and difficult problems" promises users no worries. In the past year, Xichai successfully passed the TS16949 renewal review of TüV. In the annual quality audit of the manufacturing process conducted by the Group, it achieved a good result with a score of 90.83.

"The key lies in the development of the enterprise. The talent team is the foundation for the development of the enterprise. Human resources are the largest resource for the company." Said Cai Zhenfa, party secretary of Xichai.

In recent years, in order to give full play to the role of human resources, Xichai has intensified its reforms and implemented three major mechanisms: "competitive employment, point assessment, and simulation agency" in the special marketing zone. Four candidates for reserve management, 21 dismissals for on-the-job managers, and marketing have been promoted through competition. With 10 institutions compressed and 14% reduced staffing, the marketing capability of the Xichai marketing team has been further strengthened, and its marketing performance has increased by 20%.

Xichai also carried out management reforms in the R&D area, completed the reengineering of scientific research projects, and established a functional matrix project operation system, which improved the team’s awareness of crisis and greatly increased the completion rate of the project and the survival rate of new products, adding a strong potential for the development of the company.

During the “Eleventh Five-Year Plan” period, Xichai quickly adjusted its market structure by accelerating its strategic transformation. In particular, adopt different strategies for different markets and strive to achieve breakthroughs...

In the heavy-duty truck market, CA6DM, CA6DL, and CA6DF diesel engines with fast running, high efficiency, good use, and good performance are pushed to make the xicai machine in the mid-to-heavy truck market in a gratifying situation that exceeds demand, in Liaoning, Jilin and other regions. The market share of Xicai has always been above 80%.

In markets such as passenger cars, light trucks, and construction machinery, Xichai has actively developed new markets such as Sanhuan and Xiagong under the premise of maintaining Yutong, Suzhou Jinlong, and Jianghuai, etc., enabling the market share of Xichai in this field. Steadily improved.

At the same time, Xichai is actively targeting overseas markets, allowing Xicai to go abroad and go global. 4DW diesel engine equipped with gold cup light trucks exported to North Korea, CA6DL1 diesel engine with passenger cars exported to Zimbabwe, CA6DM diesel engine with the liberation of J6 heavy truck exports to Iran ... ...

Entering the “Twelfth Five-Year Plan”, Xie Chai stood on a new starting point and proposed new ideas, new measures, and new goals for “four ventures” and began a new sprint.

On February 9, 2011, more than 1,500 leading cadres, full-time Communist Party members, and sub-union chairpersons attended the "Xiwu Xichai New Venture Miles" four-time startup swearing-off meeting.

According to reports, Xichai's “four ventures” will take the revitalization of the national automobile industry as its mission, focus on the development strategy of FAW Group, adhere to scientific development, adhere to the user first, adhere to independent innovation, and achieve product, brand, management and efficiency The continuous improvement will enable companies to have more powerful R&D capabilities, richer product lines, more advanced resource chains, greater influence, and a more solid foundation for development. The transformation from a learning enterprise to an innovative enterprise will be realized by technology. Following the leading-oriented technology transformation, from product marketing to brand marketing, from connotation management to lean management, the establishment of "national brand, high-end power," the leading position, to build a core competitiveness of "autonomous Xichai, strength Xichai , Harmony Xichai's goal.

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