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Hubei lighting market research: the store is the boss, the business follows closely
Yu Dongyu, general manager of Huayi Lighting Hubei Operation Center, Wang Sixi, Central China District Director, regional manager Yu Jingfeng, Xiong Weihua, Guzhen Lighting News reporter Liu Wenjuan, Yang Weitao and other research groups set up a market research group to launch the market for the lighting market in Hubei for ten days. Research work. Yu Dongyu, general manager of Huayi Lighting Hubei Operation Center, Wang Sixi, Central China District Director, regional manager Yu Jingfeng, Xiong Weihua, Guzhen Lighting News reporter Liu Wenjuan, Yang Weitao and other research groups set up a market research group to launch the market for the lighting market in Hubei for ten days. Research work. In the last issue, the research trends of Honghu City, Jianli County, Fuyang City, Public Security County and Suizhou City were released. In this issue, the latest developments of the county and city-level markets will continue to be brought to the readers. 01. Shishou City City Impression Shishou City is located at the bank of the middle reaches of the Yangtze River, the geographical center of the two lake plains (Jianghan Plain, Dongting Lake Plain), the southern end of the central axis of Hubei Province, and an important node city in the Yangtze River Economic Belt. The city covers an area of ​​1,427 square kilometers and has jurisdiction over 14 townships, towns, offices and economic development zones with a total population of 626,000. 3 rise in building materials market Who will break out first There is no professional lighting store in Shishou City, the entire urban lighting is mainly building materials street shops, more than 50 lighting dealers. In the past two years, Shishou City has raised three building materials markets and is still in the process of attracting investment. Among them, Baimeng Guangcai Market is preparing for opening. The market covers an area of ​​130,000 square meters. Due to its superior market environment, it has attracted brands such as NVC, Opal, Zhengtai Electric and some of the largest local lighting merchants. Shishou Baimeng Glory Market is preparing for opening. The first phase of the opening of the market, the lighting area is full, the second phase is still in the middle of the investment, the market advertising throughout the city, causing the public's high attention, the future is expected to become the strongest building materials market in the local area. There are not many lighting stores in other markets, and most dealers are still waiting to see. The main lighting brands in Shishou City include NVC, Op, Sanxiong Aurora, Buddha Photo, Jiamei, Zhengtai, etc. Among them, NVC is relatively strong in the local area. The old store is very strong in Oriental Avenue, and now it is added to the new store in Baimeng Glory Market. The area is nearly 400 square meters. 02, Jingmen County Jingmen County Impression Jingmen Jingshan County is affiliated to Jingmen City, Hubei Province. It is known as the emerald in Hubei Province. It is located in the central part of Hubei Province. The total area of ​​Jingshan County is 3,520 square kilometers. It has 14 towns and the total registered population. 64.58 million. Lack of professional lighting market Building materials market is the first choice Jingmen Jingshan County does not have a professional lighting market, estimating about 40 lighting stores. The lamps are mainly concentrated in two relatively mature home building materials market. Yanxiu Building Materials Market and Moore City, as well as some street-facing merchants in the old town. Moore City in Jingshan County In the past two years, Moore City has received more attention in the local area. Moore City has a large volume and can accommodate many shops. There are still some empty shops. Most of the storefronts in Moore City are decent, clean and neat, with a good shopping environment. There are more than a dozen lighting stores in the city. The big brand stores include Op, Huayi and Buddha photos. Huayi Lighting in Jingshan County Oupu has the largest scale in the local area, with an area of ​​about 400m2, which is a mixed operation type, and the exclusive area accounts for about one-third of the store. Huayi Lighting also has outstanding performance in the local area. The store is about 260m2, with good location and high popularity. In addition, NVC in the Xiu Xiu Building Materials City, Sanxiong Aurora, Buddha photos, is also more influential in the local. 03. Xiaogan City Impression Xiaogan, referred to as Xiao, the only prefecture-level city named after filial piety in China, the hometown of Chinese filial piety, Xiaogan City is one of the member cities of Wuhan City Circle, the national new urbanization comprehensive pilot area, also the central region One of the most promising and competitive cities, the comprehensive competitiveness ranks in the top six in Hubei Province. Xiaogan is located in the northeastern part of Hubei Province. It has jurisdiction over four districts and counties: Xiaonan District, Yunmeng County, Dawu and Xiaochang, Yingcheng and Anlu two county-level cities, as well as a national high-tech zone and seven provincial-level development zones. Hosted Hanchuan City. A number of professional lighting markets coexist. Competition is fierce. As a prefecture-level city, Xiaogan City has a huge market potential. The reporter visited the Xiaogan market and found that the lighting is branded and specialized, and the high-end lighting is more popular. Xiaogan City currently has five major building materials market, namely Wanjia Building Decoration Plaza, Nanda Building Materials Home Plaza, Southern International Trade City, Real Home, Red Star Meikailong. The best management of this is Wanjia Building Decoration Plaza. Xiaogan Wanjia Building Decoration Plaza Wanjia Building Decoration Plaza is a comprehensive building materials market, bringing together 13 lighting stores including Op, NVC, Green Leopard, Jiamei, TCL, and Mulinsen. It mainly sells high-end products, store layout and business. Marketing ideas are relatively good. Nanda Building Materials Home Plaza is divided into two series of furniture halls and building materials halls, and 9 lighting distributors, including Op, Haohao and Foshan Lighting. Nanfang International Trade City is a new comprehensive market, including 9 lighting distributors, mainly selling low-end products. The market mainly deals with hardware and lighting and lighting. The whole market is simple to decorate and there is no large-scale lighting store. As building materials and hardware have driven the local traffic to a large extent, lighting dealers said that too expensive lamps are not easy to sell in this market. 04. Hanchuan City Impression Hanchuan is located in the central part of Hubei Province, the hinterland of Jianghan Plain, the lower reaches of the Han River, and close to the central city of Central China--Wuhan. It is the earliest open county and city approved by the State Council in Hubei Province, and the first batch of 20 in Hubei Province. One of the power-expanding counties and cities has been rated as one of the top 100 small and medium-sized cities with the largest investment potential in China and one of the top 100 counties in China. There is no professional lighting market near Wuhan. There are about 25 lighting dealers in Hanchuan, mainly in Century New City and Ouyada Trade City, but there is no professional lighting market. Among them, Century New City is located in the urban area of ​​Hanchuan, with a rent of 30 yuan / m2, mainly selling high-end products. Ouyada Trade City is a comprehensive building materials market. It was opened in September 2015. The lighting area (6 districts) rent is about 15 yuan/m2. It integrates 11 lighting distributions such as Op Lighting, NVC Lighting, Philips, Sanxiong Aurora and Huafu Lighting. Business. Most of the purchase channels come from the ancient town, and a small amount is purchased from Wuhan. Hanchuan Opal Lighting Huafu Lighting was established in March 2010 and is now located in the Ouyada Trade City. It is the largest and most comprehensive integrated lighting store in the Hanchuan market. The first floor is a series of lanterns such as crystal lamps and European lamps. The second floor is commercial lighting. The store has an area of ​​about 400m2 and a warehouse area of ​​360m2. The general manager of Huafu Lighting City introduced the development history of Huafu Lighting City and the current status of the local lighting industry. 05, Yunmeng County City Impression Yunmeng County, under the jurisdiction of Xiaogan City, Hubei Province, is located in the eastern part of Hubei Province, northeast of Jianghan Plain, and is the county with the highest population density in Hubei Province. Yunmeng County's economy continued to develop rapidly. In 2016, the county's total production value was 21 billion yuan. Emerging markets are developing rapidly Branding trends are obvious Yunmeng County has experienced rapid urban development in recent years, renovation of the old city and construction of new cities. The lighting industry is developing well. There are more than 40 lighting dealers, mainly in Baiyun Commercial Building Materials City and Baiyun Home Plaza. Yunmeng County Baiyun Home Plaza Among them, Baiyun Home Plaza gathers 10 brand dealers such as Op Lighting and Midea Lighting. Baiyun Commercial Building Materials City brings together 13 lighting distributors such as Sanxiong Aurora, Delixi and Otlan. 06, Dawu County City Impression Dawu County, affiliated to Xiaogan City, Hubei Province, is located in the northeastern part of Hubei Province, the border of Hubei and Henan, southwest of the Dabie Mountains, 48.8 kilometers long from north to south, 42.2 kilometers wide from east to west, with a total area of ​​1985.71 square kilometers. Dawu County is a famous revolutionary old district and the heartland of the revolutionary base of Hubei, Henan and Anhui. It has a glorious revolutionary history. The topographical features of the territory are generally seven mountains, one water and two fields. Undisturbed location No professional lighting store Dawu County is located in the western section of the Dabie Mountains. The mountains are undulating and the location is relatively remote. There is no professional lighting store. There are 9 lighting distributors including Huayi Lighting, Op Lighting and Wrigley Lighting.