According to the National Automobile Production and Sales Data provided by the CUCH, the national car sales in July 2017 were 849,000 units, a slight decrease of 3.3% from the previous quarter and basically the same as last year. In the same period, Car Quality Network received 2,574 complaints from car owners about cars, and continued to show a momentum of year-on-year growth both up by 21.4% and 29% respectively. This month, the issue of “suspicious defects in the trunk” has become the largest complaints point. The “transmission abnormal noise” issue with a relatively concentrated complaint last month remained high this month, ranking the second largest complaint with 206 complaints. Problems. In addition, the issues of "car odor", "transmission plague", "rusty body" and "engine abnormal sound" are also the focus of consumer complaints, and the number of related complaints exceeds one hundred.

The top three models in this issue have changed significantly compared with the previous month. Ying Lang has won the championship. The next two or three models have all been changed hands. Corolla and Sagitar replaced the second and third positions of Sylphy and Lam Yip. It is worth mentioning that Sagitar once again entered the top three of the list after 1 year and 3 months, and its monthly sales have remained above 25,000, which is not easy. Looking at the top ten on the list, it is still dominated by North and South China Volkswagen. A total of six models ranked among the top ten in the list. FAW-Volkswagen and SAIC-Volkswagen have three models each. In addition, Geely Emgrand remains the only self-owned brand model selected for the top ten in the list. In addition, a total of five models fell out of the TOP30 list this month, namely Ling Du, Passat, Tianzhu, Ariza 5 and Camry. Among them, Passat, who is a frequent visitor to the list, has fallen out of TOP 30 this time.

Data point of view:

1. Will the rising trend of the contrarian rise help Beijing Hyundai?

In 2017, due to multiple factors, sales of Korean cars in China suffered a drop in sales. In particular, Beijing Hyundai, which had just completed sales of over one million for four consecutive years in 2016, and confidently set the 2017 target at 1.25 million, expects to achieve new sales volume again, but the result is counterproductive. According to the data, in the first half of 2017, Beijing Hyundai’s cumulative sales volume was only 301,000 units, a decrease of 42.4% year-on-year, and it only completed nearly a quarter of its annual sales target.

As the leader of Beijing's modern sales growth, it is also difficult to escape the slump in sales. Since its launch in March 2016, the leading sales volume has maintained a good monthly sales of over 10,000, and the highest monthly sales even reached 22,633 units. However, after entering the year 2017, the sales volume turned around and the sales volume was only 2396 units in June 2017. This rate of decline has not been described as “lumbar”. However, what was surprising was that in July 2017, the sales volume led by the company ushered in a major reversal, and monthly sales exceeded 10,000. It was a bottoming out or a dying struggle. At least from the current sales point of view, Beijing Hyundai’s sales decline in its models seems to have improved, and this lead in the sharp increase in sales will also give Beijing Hyundai a little confidence. However, according to media reports, the number of Beijing Hyundai dealers has been declining year-on-year, and some dealers have reduced prices for some major sales models, but they have had little success. The situation of Beijing Hyundai in the following half year is also not optimistic.

2, sales of two consecutive rising sagitar to return to the top

For the former Sagitar, sales have never been excessive, and sales of 30,000 per month for consecutive months have earned it a stable position in the top five of the TOP30 list, even in August 2014 and February 2016. Killed the top three. However, the hero does not mention the courage of the year, and since 2017, Sagitar's sales performance seems somewhat flat. As can be seen from the chart of sales volume in the past year, the sales of Sagitar in the first five months of 2017 have been declining from month to month, and the volume of complaints has remained stable at a high level. To some extent, Sagitar's quality reputation still has certain problems. The turning point of the matter occurred in June 2017. After a few months of silence, Sagitar finally ushered in an outbreak of sales. Sales in June and July continued to rise sharply, and monthly sales hit the 30,000 mark again. Especially in July, after more than a year, Sagitar returned to the top three of the TOP30 list.

As a FAW-Volkswagen star model, Sagitar not only pioneered the Chinese auto A+ class market, but also led the same model with outstanding product strength. However, Sagitar's problems in the quality of word of mouth have become hidden dangers in its sales growth path. If this potential problem can be resolved as soon as possible, it is believed that Sagitar's sales will not only return to the peak once again, but will also impact the sales of FAW-Volkswagen. On the road to the championship, great power is given.

3, the sales of red steady steady Mercedes-Benz C-level lead luxury mid-size car

In 2017, the battle for BBA sales rekindled and the situation became more and more stale. Surprisingly, last year's domestic luxury car sales third place Mercedes-Benz high-profile rise, sales continue to lead the luxury car market. Data show that from January to July this year, Mercedes-Benz (including smart) cumulative sales of 354,000 vehicles, a substantial increase of 34% year-on-year, in the domestic passenger car market underperforming the environment, can achieve such results, it is worthy of praise. The Mercedes-Benz C-Class, which is a Mercedes-Benz hot-selling model, has maintained an average monthly sales volume of about 10,000 units after hitting the highest monthly sales volume at the beginning of the year. Especially in July, its sales volume increased slightly again, becoming the highest point in the past five months. However, it cannot be overlooked that while the sales volume has increased, the amount of complaints in July has also become the highest point in the past year.

In the car quality network recently released "2017 Audi / Mercedes-Benz / BMW Quality Services Comparative Analysis" we can easily find that Mercedes-Benz C-class Mercedes-Benz is the highest level of complaints in all cars. Of course, this may have a certain relationship with the Mercedes-Benz C-class sales, but it can not be an excuse to cover up its quality reputation problem. With the BBA's sales struggle gradually heating up, any one small problem will be sent off a good future, and the luxury car sales champion missed. It is also hoped that Mercedes-Benz manufacturers can pay attention to quality word of mouth like paying attention to sales. At the same time, it is not better to win the "champion" of sales and quality reputation.

4, take precautions Corolla should go from here?

As the sales of FAW Toyota, the steady increase in sales of Corolla helped FAW Toyota achieve a positive sales growth for 20 consecutive months. According to the data, from January to July this year, FAW Toyota's sales increased by 9.7% year-on-year, ranking tenth in domestic auto sales. Since entering China in 2004, Corolla has been loved by consumers as "Classic Family Sedan chair". Its stable sales performance has also made it a frequent visitor to the Top 30 list.

In 2017, although Corolla's sales volume was small and fluctuating, the overall trend remained stable. After experiencing the sales trough in April this year, the sales volume returned to the 30,000 mark. However, behind the trend of sales volume, the quality of word of mouth also needs to be given enough attention. From FAW Toyota Corolla's sales complaint volume chart in the past year, it is not difficult to find that the volume of sales and complaints is basically the same, the volume of complaints is high, and the increase in sales volume is far less than the increase in the amount of complaints. Need to cause the attention of manufacturers. Once again, manufacturers should be reminded not to ignore the low volume of complaints. Once there is a common issue with the increase in sales volume, a group complaint occurs and it is too late to make up for it.