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Beiqi Group, which has been classified as a “four small groupâ€, despite launching its own brand at the latest, has been active in the past six months and has shown eagerness to become a member of the first team.
Following the consecutive signing of two major bases in Chongqing and Guangzhou Zengcheng in 2010, it was reported that Beiqi Group will build a new production base in Zhenjiang, Jiangsu Province, and Beiqi will complete the layout of the top 5 industries in the east, west, south, and north.
"Has not settled in Zhenjiang has been finalized, but Beiqi has always wanted to layout in East China." In this regard, Beijing Automotive Group Public Relations Department Hu Enping told reporters.
Jianzhi Zhenjiang
In Beijing Auto's current four regional production bases, the Beijing high-end passenger car base mainly produces the Saab brand cars, the Hebei Huanghua base mainly produces trucks, off-road vehicles, light buses, and mini-buses, and the Hunan Zhuzhou base mainly produces the Beijing E-series. And the cross-type passenger vehicle Weiwang 306, Chongqing Yinxiang base mainly produces Weiwang 205 and 205 extended version, and will be put into production of SUV, MPV, passenger car, truck and modified car in the future. The Zengcheng base in Guangzhou which is expected to be completed at the end of this year is expected to be completed last year. Will produce SUV and MPV models.
According to the relevant national policies, that is, car companies must set up factories in different places, and must achieve mergers and reorganizations for local auto-qualified companies. Therefore, in Beiqi's existing bases, Chongqing and Zengcheng bases are all qualified through mergers and acquisitions. The company was transformed.
After consecutive signing of the two major bases in Chongqing and Zengcheng in 2010, BAIC has achieved a geographical distribution of production in North China, Central China, South China, and Southwest China. It is the only company that has the largest total GDP in East China and has also gathered major European and American auto brands. The battleground.
At the Shanghai Auto Show in 2011, Xu Heyi, chairman of the Beijing Automotive Industry Group, stated: “In the future, we will also build an East China base to realize the plan of BAIC to build the country’s five major production bases. The East China base will be developed through mergers and acquisitions of local companies. Initially, Jiangsu and Zhejiang."
According to media reports, BAIC will reorganize Jiangsu Zhenjiang Automobile Manufacturing Co., Ltd. (hereinafter referred to as "Zhenjiang Automobile Co., Ltd."). It is also reported that Beijing Automotive Group executives have visited Zhenjiang several times since the second half of last year to conduct inspections and are closely related to the Zhenjiang Municipal Government. In contact. For the models that the base may be put into operation, there is news that it will produce commercial vehicles and high-end SUVs independently developed by BAIC. "Everything has not been finalized, and it is still unclear how the models will be put into operation in the future." Hu Enping told the Times Weekly reporter.
In terms of geography, Zhenjiang has the most advantageous geographical conditions in the Yangtze River Delta. It is the most important transportation hub in East China and has developed water transport. Export conditions are also extremely convenient.
Although BAIC Group’s information on the New East China Base has refused to disclose more, as the outsiders get hotter and hotter, the news about BAIC's settlement in Zhenjiang will also be available on the official website of “Beijing Auto†Weibo and Beijing Automobile’s official website. Has been released to the latest news.
It is reported that currently the problem with Yokohama in front of BAIC is that the vehicle production qualification of Zhenjiang Automobile Company has not been recovered due to historical reasons.
"In the second half of the year, mergers and reorganizations will be carried out, at least one of which, if successful, is expected to merge with two vehicle-owned state-owned enterprises." On June 22, Xu Heyi said in an interview. It can be seen that even if the Zhenjiang base cannot be negotiated in the future, BAIC still has a number of options and the heart of East China has not been shaken.
Enter the "first group"
In 2009, the “Detailed Planning for the Adjustment and Revitalization of the Automotive Industry†released by the state pointed out that through mergers and reorganizations, it will form two to three large-scale enterprise groups with a production and sales scale of over 2 million vehicles.
In order to impact the "first lineup" of the auto group with a production and sales scale of 2 million units, Xu Heyi proposed the concept of "second venture". In 2015, the auto production and sales volume of BAIC Group will reach 3.5 million; More than 2 million vehicles, of which self-owned brand passenger vehicles reached 900,000; main business income reached 400 billion yuan, market share reached more than 10%, and strive to enter the world's top 15 automotive industry, to enter the world's top 500.
According to statistics released by Beijing Automotive, in 2012, BAIC Group sold 1.701 million vehicles, an increase of 10.3% year-on-year; production of 1.673 million vehicles, an increase of 10.5% year-on-year; operating income of 210 billion yuan, and profit of 17 billion yuan. Among them, the total sales of self-owned brand passenger cars and mini-vehicles exceeded 66,000 units, which only accounted for 1/25 of the annual sales volume. The gap between the “2015 concept†and Xu Heyi’s “2015 concept†was not small.
Although the domestic brand passenger car market has not yet established a firm foundation, Beiqi has already blew up a clarion call to fight overseas.
On June 22, BAIC held an internationalization strategy launching ceremony and Beiqi International Launching Ceremony. Prior to this, he had been responsible for the overseas business of Beiqi Futian, and later served as an executive director of Beijing Automobile Sales Co., Ltd. Dong Haiyang was transferred to the president and secretary of the Party Committee of Beiqi International in March this year. This is seen by the outside world as a sign that BAIC is determined to develop its overseas business.
At the launching ceremony, Dong Haiyang stated that from 2013 to 2015, BAIC International will build five strategic markets and achieve substantial breakthroughs in ten vehicle markets. It is estimated that by 2015, the annual sales of overseas vehicles will reach 77,000 vehicles, with a revenue of 6.5 billion yuan and a profit of 80 million yuan. By 2017, annual sales are expected to increase to 200,000 units, with a revenue of 20 billion yuan and a profit of 750 million yuan.
At present, the BAIC Group's overseas export business is concentrated in the field of commercial vehicles, while other competitors in the field of passenger vehicles, including GAC, SAIC's own brands, have achieved little success overseas. After the establishment of BAIC International, the newly listed Shenbao will also be sold together overseas. Whether it can be favored will remain to be tested by the market.
"The state's industrial development outline requires that if independent brands are to become backbone enterprises, more than 20% of the products must be sold overseas," said Dong Haiyang. For BAIC Group, which has been hoping to achieve the Group's scale from “Four Small†to “Four Big†during the “Twelfth Five-Year Plan†period, expanding overseas business is imperative.