At present, the speed of development of the Internet is much faster than that of traditional industries. As the last industrial gold mine, the penetration of the Internet into the automotive industry can be said to have spared no effort. However, in the past few years, the Internet has only been in the area of ​​marketing public relations. In the coming years, it will infiltrate products, sales, aftermarket, used cars, and insurance. Trend 1, the market is showing explosive growth In 2009, the explosive growth of automobiles will fully enter the post-market in the next few years, and the demand for accessories and services will be strong. The lack of growth in the system in the past five years will make it impossible to meet the annual increase of 20 million yuan. The policy of first-tier cities restricting purchase restrictions and restrictions on relocation has led to the decline in the prices of used cars in Beishangguang and other cities. There will be more new cars in the first and second-tier cities and the system will be stronger. Older models in the three-and-four-and-five-line market will continue to increase. The owners will have low willingness to purchase insurance, and maintenance will not be effective. Timely, the maintenance power is weak, and there are many opportunities for innovation in the post-market. In addition, the market share of high-end cars is increasing. Such owners are generous in spending, and business opportunities for specializing in such models should not be missed. The emergence of a large number of scrapped vehicles led to the early emergence of business opportunities in the parts remanufacturing industry. Trend 2, maintenance is more important than repair With the car networking, the automotive electronic system becomes more and more complex, although it may lead to an increase in the failure rate, but more importantly, the host computer can use the on-board computer and sensors to determine the fault in advance, which will greatly reduce the occurrence of abnormal faults. rate. Intelligent and personalized maintenance and repair will change the existing service model, but the premise is that manufacturers are willing to take this step. At the same time, as the vehicle is becoming more and more like a computer that can run, which makes its probability of failure increase, intelligent and timely maintenance services become important - the software service requirements and frequency of the car owner's car networking system. , may be higher than the service requirements of the vehicle itself, a large number of complaints may come from this, OEMs need to be prepared for this. Trend 3: The Internet and Mobile Internet accelerate the penetration of the backward market In the past 10 years, the biggest change in China's aftermarket workshop has been the addition of more high-tech diagnostic equipment, such as on-board computer diagnostics, four-wheel aligners, dedicated oscilloscopes, dedicated electric meters, exhaust gas detectors, etc. Parts catalog, network maintenance information, and intelligent diagnostic systems, some manufacturers already have a remote diagnostic system. With the outbreak of the mobile Internet, car owners have increased their demand for online service consulting, inquiry, and finding the best service providers. This has led many venture capital investors to invest in O2O in the aftermarket. Host plants, automotive portals and vertical websites, and small and medium-sized entrepreneurs are already trying to establish their own O2O websites, trying to establish B2B2C platforms for parts suppliers, service providers and vehicle owners. Due to the non-standardization of services, such platforms will be restricted by regions. In the short term, I am afraid that it is difficult to see a nationwide success paradigm. Trend 4, using the Internet service chain will challenge the chain system With the slowdown of new car sales, the expansion of the main engine plant has also encountered bottlenecks, and the decline in profitability has plagued most people. As the supply of parts is subject to manufacturers, the profitability of services must target high-end user groups. This part of users has high brand sensitivity. Although after-sales services may contribute more than 50% of profits, if they do not go to the Internet in the future, car sales will be largely ineffective. Service brand marketing. On the other hand, most national fast repair chains have failed in the past 10 years. However, the Internet can exert its advantage of intensive resources in the areas of customers, service providers, bidding, etc. This makes it possible to solve many problems that plagued the post-market. As the stock car size already out of the warranty period is larger than that in the new car and the warranty period, and the service demand of this part of the vehicle is stronger, once the internet chain service system is successful, it can reverse those 50% after-market service profits. The status of %. Trend 5: Demand for Service Outsourcing of Commercial Vehicles and Professional Vehicles Will Become More Significant In the past 10 years, the service of non-private vehicles such as taxis, commercial vehicle fleets, and official vehicles was completed through monopolized fixed-point repairs or group purchases, due to the supply and demand status of both parties, or because the official vehicles were paid by the government or institutions. This makes the profits of this part of the service extremely high and the public does not know. It is difficult for entrepreneurs to participate in the competition. However, with the increasing demands for fairness and transparency of the entire society, professional service agencies will better meet the needs of such professional teams. At the same time, with the expansion of the logistics truck fleet, for example, a logistics fleet of 10,000 trucks was born. With the expansion of shared car and car rental companies, there will be new business opportunities for agencies serving such professional teams. Trend 6, aftermarket business of parts and components companies shifted from B2B to B2C In the past 10 years, due to the rapid growth of the new car market, domestic parts and components companies have almost fully provided OEM products for OEMs and traditional B2B component sales models for the aftermarket. Due to the existence of wholesalers, parts manufacturers are The unawareness of the end-user's needs has given opportunities for OEMs to produce "high imitations" parts at small parts factories. For instance, on the market, Tiguan has bought a high-priced spare parts company to take it back to dismantle it, imitate a full range of accessories and accessories, and distribute the goods more quickly than the OEM. Which models sell well, such small parts companies will buy cars dismantling and copying, whether the high-fidelity accessories can be purchased in the market has become an indicator to determine whether a car is hot or not. With the slowdown in the growth of new cars in recent years, the OEMs have been pursuing customer satisfaction and profits in the aftermarket, which means that for OEMs, OEM profits have decreased. For example, OEMs accept more customer claims and thus increase customer satisfaction. For example, OEMs have significantly reduced the purchase price of aftermarket accessories. Some multinational parts companies that are unwilling to be controlled by OEMs have begun to focus on B2C and retail terminals. Well-known parts and components dealers will enter the B2C field of the aftermarket through new brands, e-commerce, self-built terminals, etc., and will profoundly change the existing auto aftermarket structure, with more aftermarket talent joining the B2C team of such parts and components companies. The profound impact it will bring will be gradually revealed.
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