Zoomlion's 4.0 concrete product intelligent upgrade to achieve the "product + service" model transformation


After one year of hard work, Zoomlion achieved the accuracy of the whole process of “Concrete Mixer-GPS Terminal-GPS Platform-Zhonglian e-housekeeper APP” while improving the quality, performance and reliability of the 4.0 product mixer truck. The control can accurately display the vehicle working condition data, position and status, daily data statistics, vehicle fault diagnosis and other functions, and explore the new business model of the concrete mixer "product + APP service".

Due to the special construction requirements of concrete mixer products, to achieve the "product + service" model transformation, not only need good product support, but also a strong operational service capability, in the production, research and development, after-sales, etc. of the mixer truck Providing a comprehensive upgrade, the development of the market has always been a problem. Under this circumstance, Zoomlion has seized the whole process of production of the mixer truck, starting from the product commissioning, and adding new vehicle data accuracy and other tests to ensure real-time data collection from the source.

In 2017, according to the factory requirements of Zoomlion's mixer trucks, all 4.0 product mixer trucks and Guosi and Guowu chassis mixer trucks must achieve data accuracy and report the total mileage, total fuel consumption and engine working time in real time. Etc., real-time data must be exactly the same as the vehicle's meter display. Under this premise, sales of the “mixer + APP” model can be realized, providing value-added services to customers. At present, Zoomlion's APP has realized real-time feedback of working condition data, statistics of mileage, fuel consumption, working time and other key data, weekly and monthly statistics, vehicle operating status ranking, position display and track playback, vehicle overall distribution map and other functions. .

At the same time, according to the planning needs, the APP function will be continuously updated, focus on solving the customer's "pain point" problem, increase the stickiness of the customer's use of the APP, ensure the promotion of the mixer car service mode, and gradually improve the "product + service" operation policy. The mixer truck product platform will further introduce 2017 smart planning based on the existing data characteristics of the mixer truck. In the near future, Zoomlion's mixer truck will gradually study the regional construction index, regional scale change and forecast on the basis of accurate data, and effectively use the data information of the mixer truck to provide technology for marketing and after-sales. stand by.

Under the premise of the country's vigorous promotion of the "product + Internet" strategy, Zoomlion's concrete mixer products will be actively transformed according to their own product characteristics, and will continue to improve in terms of APP functions, big data analysis, GPS platform content, etc. Market competitiveness.


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