The winter of the truck market has not yet reached the trend of high-end


China’s truck market was once led by “China Card”. There were two games of Dongfeng and FAW. However, with the changes in market demand and structural adjustments, it gradually evolved into multiple situations such as heavy trucks, medium cards, light trucks, and micro cards. After the reform of the "Lack of weight and lighter weight" route, the truck market has also gone from being extensive to subdividing, with more blooming.

Although it has undergone structural adjustment, in fact, unlike highly marketized passenger vehicles, commercial vehicles are still in the “grass-defect era.” This market is even more quagmire. Compared with vehicle models, sales links have helped performance. Big. Many companies do not invest enough in the early stages and are unwilling to spend money on product development and market research. This is the status quo of most commercial vehicle companies.

With the rapid economic growth, as an important transport tool for the transportation industry, trucks have also experienced a period of rapid development.

However, as the overall market is greatly affected by the country's economic environment, after experiencing the golden period of development, as the economic growth slows down, the truck market has also entered stagnation or even negative growth.

According to the latest data from the China Automobile Association, in the first 11 months of this year, truck production and sales totaled 29.125 million and 2.9011 million vehicles, down 8.57% and 9.66% respectively year-on-year. Among them, heavy truck sales were 687,600, a year-on-year decrease of 0.93%; sales of medium-sized trucks were 228,600, a year-on-year decrease of 13.70%; sales of light trucks were 1.5059 million, a year-on-year decrease of 14.49%; and mini trucks were 479,300, a year-on-year decrease of 2.53%.

The data shows that the current truck market is still in a negative growth trend and the winter has not passed.

 

China Heavy Duty Truck HOWO-T series heavy truck


“The commercial vehicle market is highly related to macroeconomics, and the macroeconomic changes have basically determined the development of the commercial vehicle market,” pointed out Xu Changming, director of the Information Resources Department of the National Information Center. In his opinion, under the negative growth of the market, although the overall situation of commercial vehicle companies is severe and has a significant impact on operations, resource integration is expected to become a development trend. This is a challenge, but it also includes opportunities. Companies are required to comply with the current social needs of energy-saving emission reduction, in addition to improve their own quality and get rid of rough development model.

For example, in the light truck market occupying half of the truck market, the top ten sales in the first 10 months were Beiqi Futian, Jianghuai, Jiangling, Dongfeng, Jinbei Auto, Great Wall, Qingling, Chang'an, Nanjing Iveco and Lifan.

Although Fukuda's performance of 251,300 units surpassed that of the second place by nearly 100,000 units, it still fell by 21.7% compared with the same period of last year. In addition, sales of JAC, Dongfeng, Jinbei, Great Wall, Qingling and Nanjing Iveco also dropped by 19.%, 10%, 23%, 6.4%, 3.6%, and 47% respectively year-on-year.

Most of the company's sales decreased year-on-year, but several companies were happy and few companies still achieved significant growth. For example, Jiangling, Chang'an and Lifan ranked third, eighth and tenth respectively increased by 16.6%, 21% and 2%.

Jiangling Light Trucks' hot selling is based on the rapid transformation of the company's strict implementation of the country's 4 emission standards.

According to industry insiders, due to the looseness of past light emission standards for light trucks, there are still a large number of light trucks on the market for the national and national products. With the strict implementation of the national 4 standard by the state and the weak technical reserves of some manufacturers, it is impossible to independently complete the R&D, manufacturing, and production of the National IV product in the short term. For example, the purchase of four engines or core parts of the purchasing country will lead to the price of the entire vehicle. Sharply beat and lose competitiveness.

In contrast, Jiangling Light Trucks already has a PUMA engine package, which does not require outsourcing. The increase in vehicle prices is reasonable. This, coupled with capacity expansion, can maintain a relatively high growth rate. In addition, Jiangling is expected to achieve greater breakthroughs in the context of the nationwide implementation of the National 4 standard next year.

In the field of heavy trucks, unlike the light-card market where local brands account for most of the share due to cheaper prices, joint-venture vehicles with advanced technology also account for a certain share. Even at present, due to the strong demand of e-commerce and logistics industries, its demand for time and transportation reliability is high, and imported heavy trucks, which were nearly extinct, have also emerged.

Volvo truck FH heavy truck


“Especially the rise of e-commerce has obviously promoted the effectiveness of heavy-duty card spending. On the one hand, sales of heavy trucks are basically flat compared to the same period for both light trucks and China Cards. In addition, there was even an increase in the chain ratio in November,” said Xu Changming. But at the same time, he also pointed out that the e-commerce's strict requirements for transportation time have, in a sense, also promoted the high-end of the heavy truck market.

A person in charge of a logistics company told reporters that the reliability of local heavy trucks is relatively low. After a certain period of use, various kinds of breakdowns often occur, which will affect the efficiency of transportation. "Although the price is relatively high, quality and after-sales services are fully guaranteed, and even pre-sale training is available. More and more logistics companies are now willing to purchase imported products."

“Our company is actually implementing regular card classes. In minutes, there can be no problem that affects the timeliness. For example, from Shanghai to Lanzhou, the customer requires 32 hours. Actually, we only use 26 hours, and reserve 6 hours for use. Coping with emergencies, said Zhou Zhili, chairman of Sanxiao Logistics.

It is reported that Sanxiao Logistics now has more than one thousand vehicles of various models, and the transportation and distribution network covers group-type logistics enterprises of all provinces, cities and counties in the country. The annual transportation output value is close to 500 million yuan. After purchasing a batch of Volvo FH440 trucks last year, this year it once again selected 8 top Volvo FH46062T configuration trucks.

Zhou Zhili disclosed that the latest purchase of Volvo Trucks is expected to recover costs in two and a half years, and then used for domestic midline and short-term transportation. “Because of the high performance of Volvo Trucks, we chose to use it to run long distance routes. Our car will be able to run 1.1 million kilometers in 2.5 years and over 400,000 kilometers in a year. Although the car is expensive, it has a long life, and the driver’s assessment System and fuel consumption, as well as maintenance and other feedback are good."

In this regard, Xu Changming also pointed out that as the company develops to a certain stage, it will pay more attention to the driver's safety, driving comfort, and truck performance while ensuring the safety of transportation on time.

However, in reality, unlike highly marketized passenger vehicles, commercial vehicles are still in the “grass-defect era”. This market is even more quagmire. Compared with vehicle models, the sales link helps the performance even more. Many companies do not invest enough in the early stages and are unwilling to spend money on product development and market research. This is the status quo of most commercial vehicle companies.

“In the new era, enterprises can only occupy a place by improving their core competitiveness and making their products more competitive. Otherwise, if a wave breaks through the waves, it will not work in the past. If you want to stay, you will need to improve your internal strength.” Xu Changming said bluntly.

Although the current source of operating costs and other factors, the proportion of foreign models in the truck market is not large, but compared to the development of passenger vehicles, as the market matures, foreign investment is likely to invade. The current high-end rise in the industry is exactly a precursor.

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