The Volvo Ocean Race from 2014 to 2014 ended successfully. The Dongfeng Team representing China, a fleet formed from scratch, unexpectedly won third place in the overall rankings, refreshing the history of the world’s top international sailing regatta. Good results. With the use of the Volvo Ocean Race, the Chinese truck company Dongfeng Commercial Vehicle has also become a big winner because of its title of “Dongfeng,†the only boat in China. 　　 Dongfeng participates in the 2014-2015 Volvo Ocean Race event profile chart. CNN CNN, when reporting on the marriage of Prince Philippe of Sweden, used photos of the prince to climb up the mast of Dongfeng in Alicante. Cable Tray Auto Bending Machine Cable Tray Auto Bending Machine,Cable tray bending,Heavy duty cutting machine NANTONG XINTONGWEI MACHINE TOOL CO．,LTD , https://www.inxtw.com
On October 30, 2013, Dongfeng Commercial Vehicle Co., Ltd. and Volvo Ocean Race Company signed a joint brand promotion agreement. The ship named "Dongfeng" was the only Chinese regatta to compete in the 2014-2015 Volvo Ocean Race. At this point, "Dongfeng" carries the dream of China's truck companies going international. It took nine months to cross the four oceans and stop 11 countries. The "Dongfeng" commercial vehicle brands used "ships" to go to sea, and the global brand promotion strategy accelerated.
On October 4, 2014, the Volvo Ocean Race officially started. In the "Dongfeng" wave, the sea at the same time, Dongfeng commercial vehicles in full swing through the port of Hong Kong brand promotion activities to accelerate the promotion of Dongfeng brand overseas awareness and recognition. In South Africa, the Middle East, Sanya and other strategic markets launched a series of overseas marketing activities, truly create "China's east wind, the world's east wind."
In the global market, with the participation of the Volvo Ocean Race, the exposure of the Dongfeng brand has increased at an unprecedented rate. It is reported that as of the third stage (Abu Dhabi - Sanya), the proportion of the Dongfeng team has accounted for 15% of the overall value of the Volvo Ocean Race, which ranks among the top seven teams.
According to preliminary statistics, in the first station in Spain, reports on the Dongfeng team spread over 67 countries; in South Africa, the Dongfeng social media Twitter has a hit rate of 570,000 hits and Weibo reached 710,000; at the UAE station, the Dongfeng team received 263 people in media, 630,000 times of social media Facebook hits; Dongfeng consecutively won three consecutive stages, winning the first place in the first stage of the third stage and the first place in the third stage and total points It attracted media reports from 57 countries and covered 10 languages, including reports from the Middle East, the United States, China, Germany, Sweden, and Russia. Among them, there were 2,824 reports on the Dongfeng Team; on the Tournament, from Auckland to Brazil, “ "Dongfeng" caused a surge in international reports due to a mast break accident. Twitter hit 1.5 million times. From Brazil to Newport, the Dongfeng team suffered setbacks and won the US stage championship. The 19-day flight attracted Tweets 866,000 hits. 
The Dongfeng team of the Chinese fleet formed from scratch has become the darling of the international media and it has swept the world. It has inevitably surprised the world. You see, the United States CNN in Sweden's prince's wedding, coupled with the Prince to board the high-definition picture of Dongfeng; UK Reuters shouted that China's Dongfeng create history; South African fashion magazine LegacyLifestyle select beauty model with "Dongfeng", show Charming style. Today, all kinds of mainstream media, lifestyles, social networks can be seen everywhere "Dongfeng" shadow, "Dongfeng" brand is also widely known.
The end of the Volvo Ocean Race in Gothenburg, Sweden, is home to Volvo Group, one of Dongfeng Commercial Vehicle's parent companies. On January 26, 2013, Dongfeng Group and the Volvo Group signed a strategic alliance agreement in Beijing. They will hold 55% and 45% of the shares respectively and form a new Dongfeng Commercial Vehicle Co., Ltd. The joint venture Dongfeng Commercial Vehicle Co., Ltd. is present in 2015. January officially operated.
As the event entered the terminal station, Dongfeng Commercial Vehicles took its two star products: Tianlong flagship of high-end heavy truck long-distance efficient logistics transport truck, Tianjin of China Card benchmarking inter-city transport vehicle Tianjin made its debut in Gothenburg, and carried out with Swedish truck technical control and industry media. Face to face communication. Through the Dongfeng Museum to establish a Chinese brand image, pass the Dongfeng brand culture, let the Swedish people more intuitively walk into the east wind, understand the east wind, and enhance the confidence of the cooperation between the two parties.
Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., said: “The sailing regatta and commercial development have many things in common, unpredictable and challenging environments, fierce competition, etc. The key factors for success are similar: Passion and daring Challenges, trustworthy team, professional experience and skills.Dong Feng and each Dongfeng team member, countries and regions around the world began to understand Dongfeng Commercial Vehicles, understand the commodities and culture of Dongfeng Commercial Vehicles, and allow Dongfeng to gradually integrate into the world. Through the participation of the title Dongfeng Team in the Volvo Ocean Race, it also deepened the partnership between Dongfeng and Volvo. This is a successful cooperation, and it also indicates that we can have a good prospect of cooperation."
As a well-known truck company in China, while dedicating itself to leading China and leading the healthy development of the industry, the pace of Dongfeng commercial vehicles going out has never stopped.
Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., made it clear that the internationalization strategy of Dongfeng Commercial Vehicle is a long-term process. It is undeniable that domestic commercial vehicles still have a large gap between the brand influence and technical strength and traditional commercial vehicle manufacturing powerhouses. This gap requires Chinese auto companies to endure loneliness, stay calm and steady, and constantly broaden their international horizons. ,We will strive to increase the influence of domestic commercial vehicle brands, optimize customer experience through high-quality products and services, and allow the international market to gradually understand, understand, and accept domestic brands.
Therefore, the internationalization strategy of Dongfeng Commercial Vehicles will be decomposed into a three-step strategic goal and gradually realized: In the short term, it will continue to consolidate and strengthen the leading market position of Dongfeng Commercial Vehicles in China, stabilize the growth markets that have been developed overseas, and at the same time, develop new overseas The target market; the mid-term goal is to gain a firm foothold in the major overseas growth markets; the long-term goal is to enter the global mature market and create global recognition and respect. The mid-to-long-term strategic objective of Dongfeng Commercial Vehicle's heavy truck overseas market is to achieve overseas sales volume of 15% of China's export sales by 2024, and Dongfeng Brand will occupy a leading position among Chinese brands in the target market.
It is worth noting that the mid-to-long-term strategic objectives of the heavy-duty overseas market of Dongfeng Commercial Vehicles coincides with the astonishing coincidence with the Chinese-made 2025 strategy. This seems to indicate that the pace of internationalization of China’s truck companies is being down to earth. Step forward.