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When one after another new market investment promotion leaflet was sent to the LED lighting and lighting business, they began to think about it: whether to settle in or give up? Now that the market is getting sluggish, this decision is getting harder and harder.
The operating pressure of brand stores has increased sharply. Shi Yan, manager of Hanlai Store in Wuhan Songxia Lighting, can't deny that the construction of major stores has made many businesses in a passive state. The geographical location of a brand in a region is very important and has a wide impact. The establishment of a specialty store is an important means to maintain the survival and development of the brand. Now that the market is sluggish, the maintenance of a store has made the business feel tired, especially a brand store. For the time being, multi-opening stores not only have higher investment, but also have greater risks. Therefore, it is more effective to build a brand market than to open a store.
Everyone wants to make the business bigger and better. If I open another store, I will first consider whether the store developer has the strength and ability to promote the development of the store; whether the store has investment space, its geographical location and logistics environment; Whether the hardware facilities of the store are excellent, whether the positioning is in line with itself, what preferential policies exist in the previous period, and so on. The South China University Wuhan store is taking a high-end brand route, the store brand awareness is strong, and the entire operation meets the expectations of our merchants.
The future of non-innovative emerging stores The market of Zhu Chunhua, the dealer of Dalian, Dalian, Dalian, has been in super-saturation. If new stores want to gain living space, they must jump in positioning and brand to create their own personalization. The market can stand out from the crowd. We have no plans to open a new store in the near future, and we are now focusing on managing existing stores. I feel that at this stage, businesses do not need to over-purchase big stores and open more stores. This year's market competition pressure is obviously greater than in previous years. Therefore, businesses should be better managed and get competitive advantages through services. Diversified marketing models, this is our current business strategy.
How do merchants choose to enter the new store? Three aspects can be considered: 1. The geographical location of the new store and the transportation network. This is the basis; 2. The operating products must have certain competitiveness in the local market; 3. Whether the positioning of the store and the brand positioning are compatible. If we want to enter a new store, we will focus on: 1. Whether the store developer has strength; 2. Whether the store hardware facilities are excellent; 3. Whether the store positioning is in line with its own positioning; 4. Whether there is a preferential policy in the early stage of the store. At present, we are more optimistic about the South China (International) electric light source lighting market in Luohai Village of Nanhai, because it has convenient transportation and wide radiation range, and the current economy of Nanhai Luo Village is in a stage of rapid development, and the market potential is huge.
At present, there is no need to pursue more stores. Foshan Qiandengdian Manager Ma Xuebin. In recent years, Nanning lighting and lighting merchants have experienced many changes, especially in the process of lighting store migration, merchants have consumed a lot of financial and material resources, so they are confused about the future business direction. . Most local businesses clearly feel that hundreds of lighting businesses in Nanning are in a state of decentralized operation, and communication with each other is seriously insufficient. This has led to an increase in the cost of information communication in the industry, and this has caused many inconveniences and disadvantages.
The lighting and lighting industry is a relatively weak group in the building materials industry. Therefore, there should be no unnecessary operating consumption in the industry. It is necessary for a person to stand up as a leader to safeguard the interests of the overall situation. In recent years, in the lighting store business, the merchants passively accepted the store or other unfavorable business squeeze, resulting in many lighting businesses have a hard time.
At present, the number and scale of Nanning lighting stores are saturated, and the quantity is much higher than the demand of lighting manufacturers. However, at this stage, many new and old stores cannot effectively meet the business needs of the merchants. The future living space of the new stores is still very large, and this part of the space is reserved for the capable and powerful lighting stores. Strictly speaking, Nanning’s real store with lighting lighting as its main business has not yet appeared.
At present, lighting and lighting businesses are looking for pavements. The new stores are not successful, and the information is seriously unequal. Nanning lighting and lighting industry does not lack a new store, the industry lacks a leader to unite everyone, lead everyone to fight for their own interests, and to expand the market together.
Business and store information is not equal. Nanning Hengyao Lighting General Manager Meng Jianyao as a coastal non-capital city, Dalian has six molded lighting stores, it is no exaggeration to say that it is saturated. Many developers are also aware of this, so in recent years, Dalian has basically not increased the lighting store, and some integrated stores are actually reducing the size of the lighting store.
As far as Dalian is concerned, if the lighting store is still on the level of simple charter and charter, basically the future is embarrassing, so the store must be innovative. This innovation can also be said to diversify the sales of settled businesses. For example, personally believe that now is the Internet age, many physical store owners are saying that the retail business is greatly affected by e-commerce, and some physical store owners also want to engage in e-commerce, but due to energy, limited technology and other reasons are difficult to continue . As an emerging store, you can set up your own or directly introduce an e-commerce team to do e-commerce for market users free of charge. Of course, this is just an example. There are many ways to innovate, and the best is the right one.
Hohhot store can choose space, Hohhot, Baide Shite, general agent, Wujun Guiyang, the number of stores that operate lamps is not too small, but in terms of scale, it is not very large, and it is not professional enough. It is a comprehensive store, and the lamps are just one of them. Therefore, even if the current Guiyang store seems to have reached saturation, if you can build a more professional store, you still have a certain living space. Accurate positioning, reasonable policies, favorable position, professional operation management and post-promotion are all necessary conditions for attracting dealers to settle in, and also a competitive factor for new stores to compete for living space. Generally, there is a problem of operating years that affects the business of the store. When the time is long, it will attract enough consumers and accumulate enough popularity. When the new store is mature, it must rely on its own superior resources and operate rationally. Expand your advantage and win consumers. Therefore, for the Guiyang market, it is not a lack of stores but a lack of professional stores.
Professional stores have room for development Guiyang and Yi Lighting General Manager Yu Yong Lanzhou lighting store is basically saturated, the current living conditions are better Lanzhou era (formerly Longma) lighting city and Lanzhou Pacific lighting market (Lao Lanxin) . Since the two markets were established earlier and formed their own characteristics, the era is known for retail, and the Pacific is known for its wholesale channels. There are currently no new stores that can spur their respective market positions. For merchants, the choice of a store, the most important thing is to look at the selling venues, store matching, especially the business matching. In view of the current economic situation and market conditions, merchants are particularly cautious in choosing to open new stores, especially in new stores. Therefore, the living space of new stores is limited and it is very difficult to develop.
At present, Lanzhou has about 4 new stores, but the living conditions are not very satisfactory: First, the store is difficult to attract strong merchants to settle in; second, Lanzhou is located in the western economic backward zone, and the market capacity is limited; in addition, the current large economic environment is not conducive to The survival and development of new stores.
With the acceleration of urbanization and the rise of the building materials market, Xi'an has grown from the original five lighting markets to more than 10 professional lighting stores. The merchants have grown from more than 500 dealers to more than one thousand dealers. Many stores have already had a situation where the occupancy rate is insufficient and the business is difficult to operate.
The lighting stores have been severely saturated, and it is difficult to create new development space for new stores. There are new lighting stores in the near future, but we have no plans to enter. When we choose to enter the store, we pay more attention to the comprehensive supporting facilities of the store, the grades of the settled businesses, and the surrounding geographical environment. The sales of lighting products mainly lies in the display of products, which must be supported by large stores to meet the needs of different consumers. A number of store operations have improved the brand's meeting rate in the market, which is conducive to consumption.
In recent years, with the regulation of the real estate market, the number of lighting merchants has increased, many small stores have been unable to maintain, and many stores have seen shop transfers. In order to better understand the needs of consumers, we regularly look for different consumers and friends to evaluate the lighting display, lighting style, etc., from engineering, home improvement and other aspects to achieve sustainable development.
The survival situation of the new store is not optimistic. The general manager of Lanzhou çœ€éŽ Lighting Project Zhang Rui Lanzhou lighting store is basically saturated, and the current living conditions are better Lanzhou era (formerly Longma) lighting city and Lanzhou Pacific lighting market (Lao Lanxin ). Since the two markets were established earlier and formed their own characteristics, the era is known for retail, and the Pacific is known for its wholesale channels. There are currently no new stores that can spur their respective market positions.
For merchants, the choice of a store, the most important thing is to look at the selling venues, store matching, especially the business matching. In view of the current economic situation and market conditions, merchants are particularly cautious in choosing to open new stores, especially in new stores. Therefore, the living space of new stores is limited and it is very difficult to develop.
At present, Lanzhou has about 4 new stores, but the living conditions are not very satisfactory: First, the store is difficult to attract strong merchants to settle in; second, Lanzhou is located in the western economic backward zone, and the market capacity is limited; in addition, the current large economic environment is not conducive to The survival and development of new stores.
Accurate positioning is the most important. Liu Wenqiong, general manager of Chengdu Huarun Lighting Co., Ltd. currently has more than a dozen large and small lighting stores in Chengdu, and the overall consumer population has not increased much. Too many stores have been built one after another, causing regional stores to be highly saturated. Undoubtedly increased the difficulty of attracting new stores. At this stage, we basically have no plans to open a store in a new store. If you want to enter, as a business, it is more important to the overall strength, geographical location and operational capacity of the store. No matter how hard the business wants to do business, it is inseparable from the strong assistance and multi-party promotion of the store. Therefore, the precise positioning of the store is the first step to success.
Nowadays, the market environment is not optimistic. It is obviously not advisable to blindly open large stores and open more stores at this stage. However, through careful study, we will find that if we choose a good market entry point, find a precise positioning, and seek a new business model, there is also great development prospects. Therefore, I feel that as long as I look at the long-term, I will seriously analyze the problems existing in the current sales. Seeing that the market is decisive, opening a big store or opening a store is only a secondary issue, not the most important one.
Lighting stores have been severely saturated. Xi'an Hongda lighting manager Chen Yan is currently saturated with the lighting stores in Taiyuan. The investment in new stores can be described as difficult, including some brand home stores are also difficult. Under the cloud of the lighting industry's big environment, coupled with the high-saturation and fierce market competition, every new investment means carrying huge business risks. So in the near future, I have no plans to enter the new store. In fact, some of the lighting stores in Taiyuan, especially in the new stores, have been rushing to exit and close the door. The market shuffling action under saturation has begun to stand out. Choosing a new store, from my personal point of view, the first priority is location advantages, policy advantages and terminal marketing advantages. These advantages can help shorten the incubation period of new stores and quickly enter profitable sales. The market has always been a big controversy about whether to open a big store, open more stores, and diversify. In fact, everything is not absolute, and it is most important for you. Not everyone is suitable for big stores, and not everyone is suitable for diversified marketing. Some high-end lighting retails need a big store environment to set off, some commercial lighting brands are suitable for diversified marketing channels, in short, it varies from person to person, and it is king to take the road that suits you.
New store investment is struggling. Taiyuan Huaxing Lighting General Manager Shuai Weixue said that although there are a large number of stores and a large number of merchants, the competition between the entire Beijing stores is still too fierce. At this stage, we observe that there will still be room for survival in new stores, because the old market is geographically based, business philosophy or