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Recently, according to foreign media reports, 14 Japanese auto and motorcycle companies will join hands to set up an "International Standards Symposium". They want to unify specifications in parts with high versatility and automotive semiconductors to reduce component development and production costs. Improve the competitiveness of Japanese cars.
At present, European car companies have a platform and modularity. With this trend and European car companies entering emerging markets such as China, Brazil, and India, this strategy brings low R&D costs and short development cycles. Japanese companies in the same market are under competitive pressure. The industry believes that the Japanese car companies "clustered" to jointly promote the standardization of parts and started the "cost counterattack." This means that car companies promote the standardization of parts from the inside to the outside. In the future, the promotion of standardization of parts and components of the entire industry may be the trend of the times.
Multinational companies frequently promote standardization of parts <br> <br> It is reported that, between 1993 and 1994, the automotive industry economic crisis, at the time of the background, in order to control the cost of automobile manufacturing to the public for the prominent representatives of European companies frequently in The design of standardized parts and components and the launch of their own platform strategy have been developed so far. “Standardization of parts and components will help improve the R&D efficiency of the entire vehicle, shorten the development cycle, reduce procurement costs, reduce quality risks, assembly processes, and manufacturing costs of automakers.†said Ning Xiaoyang, chief engineer of China National Automotive Parts Industry Corporation. After 2010, Volkswagen, Renault-Nissan, and Toyota announced new platform development plans one after another. With the help of the new platform, they further promoted the standardization of parts and components to achieve the goal of controlling overall manufacturing costs.
According to Shi Jia, an automotive engineer, after 2010, there are three types of strategies for the launch of foreign companies. The first is a modular platform such as Volkswagen MQB/MLB and Renault-Nissan CMF. The second is the product architecture platform, such as Toyota's TNGA. In this plan, externally invisible components will be unified and standard design will be used to improve the versatility of components. The final general ratio will reach 70% to 80%. The third is the pan-platform, such as Mazda SKYACTIVEE Chuang Chi blue sky technology. Compared with large multinational car companies, the company's production and sales scale is relatively small, so companies pay more attention to the sharing of infrastructure such as factory equipment.
In addition, multinational companies will also promote internal standardization through other means within the company, thereby minimizing costs. Ning Xiaoyang told reporters that if some foreign companies pass the "Value Engineering Value Analysis", they will be replaced and adjusted to sort out over-standard products, unify the parts and components that have the most "cost-effective" specifications, and the purchase of selected parts will become larger. As the cost decreases. The OEMs spend their money on various systems and parts, and let the costs be spent where consumers really care and pay attention.
Standardized from the inside to the league <br> <br> promote standardization of parts and components from the internal to external federation. In fact, this form of change, European and American car companies have already walked in front. "There are two ways to promote the standardization of parts and components in cooperation with the Baotou Group." Wu Xinchao, chief engineer of Dongfeng Motor's technical center, said that one type of cooperation is between the main engine factories and the other is cooperation between main engine factories and parts and components companies. The OEM and the core supplier will jointly sort out the standardization and generalization of key assemblies and components, and unify product planning. In Europe, Volkswagen and Daimler and other vehicle companies are working together with large parts manufacturers such as Bosch to standardize parts and components to reduce the cost of parts development and production.
Experts in the industry believe that this external joint approach is based on the premise that the internal parts of the company are common and parts and parts are standardized. The cooperation between the 14 car companies in Japan was led by Toyota. Because at least half of Toyota's internal parts have been designed for standardization, production management is also a role model for major auto companies. In view of the development of the Japanese automotive industry, companies can fully integrate at a higher level to reduce the development and production costs of parts and components. This form of change is also a future trend.
Benefits and risks <br> <br> It is reported that the Japanese small car in a part of the steel plate and vehicle parts and components such as semiconductors, the firms have begun to promote standardization. Through the reduction of raw product categories, it has achieved the effect of reducing the purchase cost of parts by about 5%. "Companies focus on the optional specifications and standardization of parts and components to increase the production efficiency of their material suppliers, thereby reducing the cost of parts procurement," said Ning Xiaoyang. The joint cooperation of Japanese companies can reduce duplication of investment and enhance the competitiveness of their products. The future earnings are substantial. At the same time, component suppliers are also very welcome in this move, and they can also enjoy the benefits of standardization. In the end, OEMs can further reduce costs. This is a domino effect.
However, this large-scale component standardization will also bring certain risks. According to Ning Xiaoyang, the early stage of standardization of parts and components requires a large number of market trials to verify, design, and test repeatedly. This technique reduces costs and needs to control customer complaints due to potential quality problems. However, if there is a problem with a shared part, it is easy to trigger a chain recall incident.
In addition, Wu Xinchao believes that the promotion of component standardization in this way requires suppliers to have research and development capabilities, supply quality, and product prices with certain competitive advantages. The market competition in the future will be fierce, and the survival of the fittest and restructuring in the parts and components industry will accelerate, and may also occur. Industry monopoly phenomenon.
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