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On July 13, 2012, Foton Resa brought a 52-meter Mercedes-Benz chassis pump truck to a gorgeous appearance at the Changchun Motor Show, bringing new shocks to the industry. 2012 was the year of Fukuda Rissa's hard-finish fight. Following the Beijing Auto Show, Foton Resa demonstrated its strong mechanical capabilities of mixed-mixing machinery and leading innovation capabilities at the Changchun Exhibition, perfectly practicing “interesting with world standardsâ€. "The strategic plan. Undoubtedly, today's Fukuda Riesa has built a series of value-added integrated products by virtue of its domestic high-value advantages and quality assurance that meets international standards, making it a horse in the field of commercial machinery.
◠Integration to promote the retrospective of Futian Resa’s match with Pioneer on September 29th, 2011 Foton’s National IV Standard 52m pump truck was launched to bring shock to the industry. The pump was the first Chinese to achieve the national IV emission standard. The self-owned brand pump truck, and thus launched the first shot of China's independent development of the pump truck to launch a powerful attack on the world's construction machinery highlands. Less than a year later, at this year's Changchun Motor Show, Foton Reza firmly grasps the absolute value-for-money advantage and join hands with Mercedes-Benz to launch the 52-meter Mercedes chassis pump, both in appearance and in technology. Herd.
In appearance, the overall 52-meter pump truck equipped with a Mercedes-Benz chassis gave the impression that it was tough and powerful. In the process of modeling and innovative design, the international high-end style has been fully demonstrated.
In terms of performance, the Mercedes-Benz 52m pump truck exhibited by Foton Reyes will combine the Mercedes-Benz high-quality chassis with the full value chain of Foton Reza in an integrated manner, which will substantially enhance the reliability of the vehicle and increase the driving safety factor. In terms of preventive safety measures, the “Collision Unit Concept (CEC)†design of the pump cab ensures that the cab will not be heavily deformed or detached from the frame during a strong impact, ensuring the driver’s maximum living space. At the same time a large number of non-sharp angle design and anti-fragmentation, anti-break and fire-retardant materials, effectively reduce and avoid the accident to the driver's injury.
In order to provide users with better concrete machinery, Foton Resa has relied on Foton Motor Group to realize a value-added integration system in the “full value chain†in recent years. Futian Reza pointed out that the integration advantage of Foton Reisha is irreproducible competitiveness.
At present, the chassis and tops of Foton's Riesling pump trucks and mixers all come from Foton Motors Group. From R&D to manufacturing and services, the entire process can be integrated to fully protect the industry's leading rapid return and intimate services to maximize customer access. income. Fukuda Renesas brings higher product quality, higher production efficiency and greater product value to customers, and combines cost-effective features with user value.
Sitting on the advantage of integration, Foton Reza took a high starting point from the beginning, brought a higher value experience, and formed a core advantage over competitors.
◠Fukuda Renesas teamed up with Mercedes-Benz to interpret the world's standards. At the beginning of 2012, Fukuda Risa proposed a strategic slogan of “combining with world standards†and profoundly revealed the strategic path taken by Foton Reyes to the international community. The way to achieve this is to understand the world. The most advanced partners have joined hands to leverage the strength of the giants to achieve their own strength growth and leapfrog development in their performance. The Mercedes chassis pump truck is the result of the wisdom of Foton Resa and the world-class heavy truck manufacturer, Mercedes-Benz. People say.
This time, Foton Resa's cooperation with the Mercedes-Benz company through the 52-meter pump truck has a strong complementarity with both parties, which is conducive to the joint development of the international market and the realization of a win-win strategy. For Resa, the combination of strength and strength not only enhanced the international competitiveness of Foton's Rissa products, but also provided full-scale support for the global leap-forward development to provide high-end brand image and market foothold.
Industry sources pointed out that the current Fukuda Renesas 52-meter Mercedes chassis pump in the industry's good results, it effectively fills the gaps in the domestic high-end brand chassis products, while improving its own product chain at the same time, can meet the market from all angles And customer needs, and Futian Reza always adhere to the "customer needs" oriented business philosophy coincides.
This is a pioneering move that is different from the traditional cooperation model in the past. It puts forward a brand new interpretation angle for the commercial machinery cooperation model. Fukuda Renesas has changed the “market-for-technology†model of self-owned brands in the past, through “digestion and reabsorption†of Mercedes-Benz’s advanced R&D technology, combined with its own mastery of technological innovations, and the use of full-cycle, full-process, full control of the three major approaches. In order to achieve technological upgrades and quality upgrades, we will retain cost-effective advantages and strive to create high-value experiences for our customers and interpret the “world standardâ€.
At the same time, this initiative will also set a new paradigm for the strategic cooperation among enterprises in the Chinese mixed-mixing machinery industry and lead the industry. In the increasingly fierce competition in the domestic mixed-mixing machinery industry today, in the face of economic macro-control, Foton Reysa will further rely on the strong R&D, manufacturing, and service resources of Foton Motor Group, attach importance to professional quality to enhance brand value, and integrate Foton Reisha's full value chain. The advantages of integration have been promoted to an international perspective, leading the domestic mixed market, and advancing toward the world-class high-end equipment manufacturers at full speed.