The theme of the 2012 International Consumer Day is "consumption and security," and this theme contains reflections on consumption and environmental protection. According to the Chinese Consumer Association’s interpretation of the theme, which includes “enhancing resource conservation and environmental protection, protecting environmental safety, and safeguarding the long-term interests of consumers”, this is not only related to the interests of consumers, but also to the public’s environmental issues. Hot discussion.

As China’s car ownership has broken 100 million, the large-scale increase in car ownership has also exerted enormous pressure on the environment, and energy conservation and emission reduction have become imminent. This has not only promoted the upgrading of automotive technology in power systems and emissions systems. Directly involved in the large-scale technical upgrading and product structure adjustment of the automobile accessory industry. Among them, the lubricant industry, which is closely related to automobiles, is also facing a wave of product upgrades and technology upgrades. High-performance lubricant products are increasingly favored by consumers and become the focus of consumer concern and the choice of “consumption and safety”. One ticket.

There is no doubt that the horn of the upgrading of the lubricant industry has begun to ring, and many lubricant companies have made efforts to promote product upgrades to comply with industry trends and energy-saving emission reduction needs. It is understood that the Great Ginger series of products launched by the Great Wall, as the world's highest specifications of motor oil products, have achieved a breakthrough in terms of product performance and environmental protection, with higher fuel economy and fuel economy and durability. Sex, and to ensure the compatibility of oil and vehicle emissions system components, to meet Europe and other higher levels of emissions standards, for the automotive industry, the development trend of low-carbon energy provides a matching lubricant.

At present, China has become the second largest lubricant oil market in the world. It has become a hot spot for oil companies at home and abroad, and the competition is intensifying. How do lubricant brands such as Shell and Great Wall get a leading edge in the fierce market competition? Energy saving and general trend of service? Li Liangyao, Deputy General Manager of Sinopec Lubricants Co., Ltd., broke the mystery: "The lube market is a brand battle. Without quality, there is no brand." Great Wall has served China Aerospace for more than 50 years and owns 70% of the domestic lubricant industry. In terms of environmental protection, it cooperates with internationally renowned research institutes such as the Southwest Research Institute of the United States and well-known auto companies at home and abroad. It has continuously introduced lubricating oil products that meet the highest international standards and international environmental standards, and continues to break through in terms of product performance and environmental performance. It not only conforms to the development trend of automotive technology, but also becomes a powerful assistant for energy conservation and emission reduction.

Nowadays, public demands for environmental protection and low-carbon environment are louder. While pursuing product quality, companies should consider “energy saving and environmental protection” as a factor to provide consumers with high-quality products that meet the connotation of “consumption and safety”. It is also the profound significance of the corporate brand's contribution to consumers and society.