In the first quarter of this year, China became Bentley’s second-largest market in the world. Bentley’s sales in China are so hot that its future development in China is full of opportunities. Bentley’s message to find a foundry in China was immediately announced, but May 18th. At the Bentley Global Dealer Conference held in Beijing, Wolfgang Duhamel, Chairman and Chief Executive Officer of Bentley Motors, stated clearly that Bentley will not invest in automobile manufacturing companies in China.

Regardless of the continuous growth of sales in China with the construction of factories in China, Bentley's news of finding a foundry in China is spreading. It is understood that several independent car companies have already expressed their intention to cooperate and want to become Bentley in Crewe, England. The first overseas factory outside. However, in an interview, following the reporter’s question on the amount of investment in China, Bentley Chairman and Chief Executive Officer Wolfgang Duhammo clearly stated that “We will not invest in automobile manufacturing companies in China. We do not intend to Mass production will take place here. Other manufacturers will do this. We will not."

Due to the fact that Bentley's interior is made by hand and the production process is very demanding, the feasibility of establishing a factory overseas is not high.

Du Hanmo also stated that Bentley will still look for new partners to form partnerships, but it is limited to cooperation in the dealer network.

Moreover, Aussie Stewart, the Bentley board member responsible for sales, also stated that Bentley is very satisfied with the cooperation between the two parties and plans to continue cooperation.

In 2002, Bentley officially entered the Chinese market, and DCH has also obtained Bentley’s exclusive distributorship rights in mainland China and Hong Kong in the same year. In recent years, Bentley has developed smoothly in China. At present, every four Bentleys have a Bentley board member who is sold in China and is responsible for sales. Austen Stewart has made it clear that it is only a matter of time before China becomes the world’s largest market.

Developing models for the Chinese market Although Du Hanmo's president stated that he would not build factories in China, he said that Bentley will invest heavily in China this year to promote brands, build networks and find new partners, and will also target the Chinese market. Special vehicle model development, but the specific investment amount can not be disclosed.

Du Hanmo said that this year Bentley will focus on the Chinese market for specialized research and development, a large number of relevant experiments in China, and take some prototype stage models to the country for road tests, experiments, adjustments to the suspension and navigation systems, each of these vehicles It costs about 1 million euros. According to its introduction, in addition to investment in R&D, this year Bentley will establish new dealerships in five cities in Wenzhou, Zhengzhou, Xi’an, Ordos and Taiyuan. In addition, Bentley will also invest large sums of money to cultivate talents and increase training. Improve the quality of personnel.

In 2010, China has become Bentley's third largest single market, with sales doubled to 1,000 units. This year's growth momentum continues unabated. Bentley sold 396 vehicles in China in the first four months, a year-on-year increase of more than 65%. China has become Bentley's second largest sales market in the world.