Chinese and foreign companies are fighting the LED lighting market


The China Environmental Management Committee will determine the implementation of green lighting and energy-saving renovation demonstration projects in 100 counties (including provincial-level development zones) in 10 provincial capital cities in batches in China.
On February 29th, the China (Beijing) International Lighting Exhibition, which is known as the wind vane of the domestic lighting industry, was launched in the country. The day before, the media reported that any student of the China Environmental and Energy Conservation System Innovation Committee, at the press conference of the 12th Five-Year Green Lighting Festival Reform Project held in Guangzhou, revealed that the China Environmental Management Committee will arrange 8 billion during the 12th Five-Year Plan period. The Yuan Central Government's extra-budgetary funds will purchase 4 million LED high-efficiency road lighting products, and at the same time will drive local supporting funds of not less than 3 billion yuan.
He Xuemin said that the China Environmental Management Committee will determine the green lighting and energy-saving renovation demonstration projects in 100 counties (including provincial-level development zones) in 10 prefecture-level cities in the pilot areas.
Although the central government's 8 billion yuan and the local supporting 3 billion yuan added, compared with the total size of China's LED industry of 156 billion yuan in 2011 is far apart, but the direction of this move is clear. The analyst pointed out that this move will greatly boost industry confidence.
Also on February 28th, the world's lighting giant Philips Lighting held its first Chinese media meeting in Beijing in 2012. Wei Qianzhe, vice president of professional lighting for Philips Lighting Greater China, announced the marketing theme of Philips Lighting for the Chinese market in 2012. , Transcend has not seen. He also revealed that Philips Lighting has achieved strong growth in the Chinese market in 2011 and hopes to maintain this growth in 2012.
China's leading industry growth research institute, Strategy Unlimited, shows that 2010 to 2011 is the two years of rapid growth and popularity of LED commercial lighting. In 2011, the global LED lighting market totaled 9 billion US dollars, and the global LED lighting market annual output value is expected to exceed 33 billion US dollars in 2013.
Wei Qianzhe has no doubt about China's position in the LED market. It is the Asia-Pacific market, especially the Chinese market that leads the growth of the industry. He admits that many European countries are cutting government spending due to the European debt crisis. This has led to the replacement of existing products in the European market. In China and other Asia-Pacific markets, infrastructure construction will drive the lighting industry. development of.
The data of the research institute confirmed the judgment of Wei Qianzhe. According to statistics, the total size of China's LED industry reached 156 billion yuan in 2011, a year-on-year increase of 30. CLSA pointed out that in terms of market, China is now the world's largest LED outdoor lighting market. In 2009, a total of 250,000 LED street lights were set up. The global market for LED lighting 42. The Chinese market has become an important base for the development of the LED industry.
According to the research report of Changjiang Securities, according to the forecast of the National Development and Reform Commission, during the 12th Five-Year Plan period, the LED industry is expected to achieve the goal of quadrupling. By the end of 2015, China’s LED lighting penetration rate will reach 20, while the industry estimates are more optimistic. It is estimated that by 2015, China's outdoor LED lighting penetration rate will reach 60~80, indoor commercial LED lighting penetration rate will reach 25~30, indoor home LED lighting penetration rate will be about 5~10, and the overall penetration rate of LED lighting in China will reach or exceed 20%. The high-speed growth of the LED lighting market is expected to continue from 2012 to 2015.
The foreign investment is step by step to face China's huge LED market, and the pace of foreign giants has never stopped.
In December last year, Sylvester, the newly appointed GE Lighting Global President, clearly pointed out in an interview with the Chinese media that GE Lighting's strategy for China is to pay more attention to China and to make it better to implement green solutions. Three strategies, such as transforming commercial operations and creating a world-class operating platform, to shape GE Lighting's vision and strategy in China. While stabilizing the eastern Chinese market, GE Lighting set up China's second research center in Xi'an, targeting the western market.
Another lighting giant, OSRAM, has also established five production bases and six R&D centers in China. The company has nearly 10,000 employees in China.
Wei Qianzhe told this reporter that Philips Lighting achieved a growth of 17 in the Chinese market in 2011, and China is currently the second largest market outside Europe and the United States. Previously, Philips Lighting announced an investment of 25 million euros to build LED professional lighting projects in Chengdu.
Xu Yongtao, senior marketing director of Philips Lighting China, revealed that Philips Lighting will continue to deepen the five segments of the urban landscape lighting industrial office lighting road traffic lighting commercial lighting and home lighting to meet the needs of the Chinese market.
Domestic industry still has gaps In recent years, China's LED industry has developed rapidly. Under the support of national policies and downstream application demand, a relatively complete LED industry chain system has been formed.
Xu Huai, executive vice president and secretary general of the China Lighting Society, said that under the circumstances that energy conservation has received unprecedented attention, the country has regarded LED lighting as a key development area, which has become one of the most important changes in the Chinese lighting industry. LED lighting has developed rapidly in recent years, thanks to the technology that satisfies the multiple pursuits of environmental protection, energy conservation and quality of life in today's society. At present, the lighting industry is welcoming a huge shift from traditional lighting to LED lighting. In this process, how to change ideas, seize opportunities, lead innovation through innovation, and strive to provide integrated lighting solutions for the market. The solution is not just a single lighting product.
Xu Huai pointed out that although domestic enterprises have developed rapidly in recent years, there are still gaps compared with international giants.
She analyzed that the LED industry chain includes upstream substrate epitaxial wafers and chips, midstream packaging, and downstream illumination displays and backlights. At present, the industrial chain of Chinese enterprises is not complete enough. China's enterprises are roughly divided into two types, one is transformed by traditional lighting companies, and the other is transformed from semiconductor light-emitting diode manufacturers. This leads to a lack of understanding of technology in the former and a lack of understanding of lighting in the latter.
In contrast, lighting giants such as Philips have strong capital and technology, and they have the ability to invest in the entire LED industry chain to complete the integration of the industry chain, which can take into account technology and lighting. At the same time, foreign companies are no longer satisfied with providing products, but instead provide lighting solutions to become service providers. At this level, there is still a big gap between domestic enterprises.
It is reported that the China Environmental Management Committee plans to screen 100 LED light source R&D and production enterprises to provide advanced and applicable energy-efficient products. The short-listed enterprises must meet: the manufacturing enterprises registered in China; the business scope must include the manufacture of LED lighting products; the registered capital is not less than 1,000 (including) million yuan; the enterprise asset-liability ratio does not exceed 60; can provide national-level electric light source testing institutions The LED lighting product inspection report issued.
Xu Huai pointed out that compared with foreign giants, Chinese local enterprises need to seize opportunities and accelerate development in the integration of industrial chain and strategic adjustment to narrow the gap with foreign giants.

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