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Demonstration leads the Zhongshan lighting "quality" to take overseas markets
In 2015, it successfully established the province's first export quality and safety demonstration zone for lighting products. In 2016, it added two Chinese export quality and safety demonstration enterprises. In recent years, the Zhongshan lighting industry's export sector has been reported frequently. Last year, Zhongshan renewed its efforts to declare the national export lighting quality and safety demonstration zone, further strengthen the demonstration power, and lead the lighting industry to accelerate the quality of production. In late August, the high temperature continued. Zhongshan City Guzhen Town Huayi Square Comprehensive Exhibition Hall is also in high temperature, Huayi Lighting Co., Ltd., Zhongshan Taiteng Lighting Co., Ltd., Zhongshan Qilang Lighting Co., Ltd. and other more than 50 Zhongshan local lighting industry giants, the right show The exhibition booths in the pavilion are arranged. In the next half month, the National Export Lighting Quality and Safety Demonstration Zone Acceptance Team will go to Zhongshan to carry out the inspection and acceptance work. The exhibition hall will be an important part of it. The demonstration enterprises of Zhongshan Lighting Industry will focus on the quality of Zhongshan Lighting. In 2015, it successfully established the province's first export quality and safety demonstration zone for lighting products. In 2016, it added two Chinese export quality and safety demonstration enterprises. In recent years, the Zhongshan lighting industry's export sector has been reported frequently. Last year, Zhongshan re-emerged and proposed to declare the national export lighting quality and safety demonstration zone, further strengthen the demonstration power, and lead the lighting industry to accelerate the transformation to quality. The annual output value is nearly 100 billion yuan. The export sector lacks the leading position. Zhongshan is one of the most important export lighting production bases and trade distribution centers in China. With the development of Dengdu Ancient Town as the center, Zhongshan Lighting Industry has formed a cluster of lighting in the ancient towns, covering 11 towns in the surrounding three cities, with an annual output value of nearly 100 billion yuan. The products are exported to more than 130 countries worldwide. National and regional lighting industry professional production bases and wholesale markets. In the field of export, Zhongshan Lighting Industry has performed strongly. There are more than 1,000 registered lighting companies in the city. The annual export value of lighting products is 1.3 billion US dollars. The value of goods accounts for 23% of Guangdong's export lighting products, accounting for 8% of the country. However, behind the bright export macro data, Zhongshan Lighting Industry still has many problems in the export field, and the lack of product quality control is one of them. According to the relevant person in charge of Zhongshan Inspection and Quarantine Bureau, at present, more than 80% of the export lighting enterprises in Zhongshan have encountered bottlenecks in product testing, quality control, and technical trade measures. The construction of supporting public technology service platforms in the city is relatively lagging behind. Certification testing needs to be sent to Guangzhou, Shenzhen and other places for implementation. Faced with a variety of testing links and processes, some companies have begun to shrink, cross the technology and quality of the gantry, and then develop into a leading company. This also directly led to the quality and safety of export products. Last year, some lighting companies in Zhongshan were returned due to product quality or product standards. This shows that the company's lack of scientific and technological innovation capabilities, low proportion of brand products, insufficient quality control and ability to participate in international trade rules development issues need to be improved. Liu Guoxiong, deputy director of the Zhongshan Inspection and Quarantine Bureau, said that how to further improve the overall quality and safety level and core competitiveness of Zhongshan's export lighting, and successfully break through the current foreign trade situation of Zhongshan Lighting Industry is an important goal of Zhongshan to create a quality and safety demonstration zone. Zhongshan promotes the important transformation and upgrading of the lighting industry. To this end, Zhongshan began to create a quality and safety demonstration zone for lighting export products in 2013, and successfully created a provincial demonstration zone in 2015, and is now working to create a national demonstration zone. Strict control of quality and achievement of brand giants In fact, some local lighting companies in Zhongshan recognized the importance of product quality earlier and gained the opportunity to develop by grasping quality in the early stage. Huayi Lighting Co., Ltd. (hereinafter referred to as Huayi Lighting) has been engaged in the export of lighting products for 17 years and is one of the earliest enterprises to expand overseas markets in Zhongshan Guzhen. Lack of control over brand and quality will be fatal for the development of lighting companies going out to sea. The head of Huayi Lighting's import and export business, Yingying Group, has been in charge of the company's export business for 15 years. It has witnessed the development of Huayi Lighting and Zhongshan Lighting Export Enterprise, and has a deep understanding of the importance of quality control in the lighting industry. She said that from the late 1990s to the 2008 financial crisis, the lighting export industry experienced a barbaric growth period that was sold casually. With relatively low production costs, domestic lighting products have fought in foreign countries and quickly won large overseas markets. However, with the gradual increase in costs and the gradual rationalization of consumption in overseas markets, the requirements for product quality are getting higher and higher, and the price war has come to an end. Constantly lowering the price and continuously reducing the profit is equivalent to giving yourself blood. she says. Huayi Lighting realized earlier that the price war was unsustainable, and since 1997, it has increased product quality control and export product quality control. After years of hard work, Huayi Lighting has established its own product patents and mature product quality control system, and has obtained product technology standard certification in the European and American markets. Each product line has product quality control and has a group of nearly 300 people. The design and development and quality control team, and the first in Zhongshan to establish a corporate laboratory approved by the China National Accreditation Service for Conformity Assessment (CNAS). Today, Huayi Lighting has established a stable export market based on Europe and the United States. The annual export volume reaches 500 million yuan, making it one of the export giants in Zhongshan and even the domestic lighting industry. Last year, Huayi Lighting was recognized as a model export quality and safety enterprise in China, and became one of the only three lighting companies in the province to receive this title. Zhongshan Taiteng Lighting Co., Ltd. (hereinafter referred to as Taiteng Lighting) and Huayi Lighting Co., Ltd. have been recognized as China's export quality and safety demonstration enterprises, and its pursuit of product technology quality is more persistent. Taiteng Lighting is a Taiwan-funded enterprise. It was established in Zhongshan in 2001. Different from Huayi Lighting, it is a foreign trade lighting company specializing in the production of commercial lighting products, with an annual export volume of 200 million yuan. Commercial lighting has a higher demand for product quality. For this reason, product quality control has always been the focus of Taiteng Lighting's production and operation. The quality of many of our products has been decided during the design and development phase. Hu Chenguang, deputy general manager of Taiteng Lighting Quality Assurance Division, said that the company has a complete set of product management procedures. The company began building its own product quality monitoring laboratory 10 years ago. Today, Taiteng Lighting has invested nearly 10 million yuan, set up a complete set of test equipment in accordance with IEC60598-1 standard, imported RoHs test equipment from Germany, 30 meters long light intensity test equipment, EMI test equipment, complete LED test. Professional-grade safety certification laboratory for equipment. In addition, in the quality control process, Taiteng Lighting has also carried out chemical compatibility tests that are rarely carried out in the industry and melt index tests specifically for plastic materials. Every batch of newly selected raw materials of the company has to undergo laboratory tests for several weeks and several months to ensure stable product quality. At the same time, Taiteng Lighting also pays attention to obtaining product quality information from the feedback information of customer products, and continuously improves and optimizes product quality during the actual application process. Due to the strict control of product quality and the trust of customers, the company has been engaged in export business for 17 years, and has never been returned by customers due to quality problems. The demonstration led the export of lighting more than 20%. The creation of the demonstration area provided the impetus for Zhongshan Lighting to take the overseas market and cultivate more leading enterprises. In 2015, Zhongshan successfully established a provincial-level export lighting quality and safety demonstration zone, and included the first batch of 50 demonstration enterprises such as Huayi Lighting and Taiteng Lighting into the demonstration zone. The demonstration role of these enterprises is gradually emerging. The demonstration area is not an industrial park in physical concept, but a virtual concept. Its role is more to demonstrate leadership. Huang Wujian, deputy section chief of the Mechanical and Electrical Products Safety Supervision Department of Zhongshan Entry-Exit Inspection and Quarantine Bureau, said that three Chinese export quality and safety demonstration enterprises have been born among the first 50 enterprises in the zone. A total of six lighting companies nationwide were on the list, of which three were selected in Guangdong Province, all in the demonstration area of ​​Zhongshan. Since the establishment of the work in 2013, the export volume of Zhongshan Lighting Industry has grown steadily. In 2016, lighting exports increased by more than 20% year-on-year. It is not easy in the current economic downturn. In addition, the contribution of enterprises in the demonstration area accounted for 40% of the total, which has become a key minority in the development of the industry. . Through the construction of the demonstration area, Zhongshan Lighting Company has also received more export business services and technical support. Under the specific promotion of Zhongshan Entry-Exit Inspection and Quarantine Bureau, China's WTO/TBT-SPS National Notification and Consultation Center optoelectronic product research and evaluation base has settled in Zhongshan Guzhen. The base collects and sorts out foreign trade barriers and trade friction information through technical trade measures and trade friction and discussion platforms to provide guidance for enterprises to correctly respond to foreign technical barriers. In addition, the Guangdong Export Lighting Public Technology Service Platform declared by the Technical Center of Zhongshan Inspection and Quarantine Bureau has begun to operate. The platform invested 13.5 million yuan to integrate the resources and qualifications of domestic and international third-party certification companies, and provide one-stop public technical services for Zhongshan and surrounding lighting export enterprises, including testing and verification, standard regulations, certification and certification, customs clearance services and R&D training. To provide enterprises with access to foreign market product technology certification, to participate in domestic and international standards development discussions to provide channels and help. At present, the platform has signed a strategic cooperation agreement with the French BV Group and the National Quality Certification Center Guangzhou Branch, and has held international certification knowledge training seminars in Henglan, Guzhen and Xiaolan, serving more than 200 export lighting companies. The completion of the two platforms has effectively compensated for the shortcomings of the city's supporting public technology service platform. Through the improvement of the service platform and the increase in the crackdown on the export of counterfeit and shoddy goods outside the demonstration area, the counterfeit and shoddy products, foreign notifications and returns in the Zhongshan lighting industry showed a significant downward trend. According to statistics, in the first half of 2017, the unqualified rate of spot inspection of Zhongshan's export lighting products dropped from 12% last year to 4%, and the number of export returned products dropped by half. The establishment of a national-level export lighting quality and safety demonstration zone will be a further improvement in the quality of Zhongshan lighting. At present, Zhongshan City has established a joint meeting of demonstration areas consisting of business, inspection and quarantine, finance, quality supervision, customs, industry and commerce, public security and other departments, as well as industry associations and lighting leading enterprises, and will build on the provincial demonstration area. Upgrade the support measures in the demonstration area to provide enterprises with all-round services such as subsidies for exhibiting abroad, innovation vouchers, innovation system construction, international certification and testing, brand building, independent intellectual property rights, and customs clearance.
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