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At present, with the brand stores such as Real Home, Red Star Macalline and other brands entering the lighting industry, the pursuit of standardized services and unified prices will promote the transparency of lighting prices. Su Hongmei believes that in order to protect the interests of manufacturers, distributors and consumers, the price of regulated lamps will be a trend.
Analysis: LED lighting brand and price chaos investigation 60% of consumers to buy lamps will be counter-offer recently, some surveys show that 64.3 consumers will buy counters when buying lamps. Su Hongmei, the general manager of the squatter lighting city, believes that the lighting industry is still in the development level of furniture and building materials ten years ago, the price is opaque, and the operation is relatively chaotic.
According to the survey data, consumers buy lamps in physical stores, and only 20% of consumers said they would buy them at the price. Among the consumers who did not trade at the price, 50% felt that the actual transaction price was much different from the price tag, and less than 30% of the consumers who felt that the price was similar.
Chen Yansheng, vice chairman and secretary general of China Lighting Association, said that ordinary household lighting lamps, because of the large volume, fierce competition, and relatively transparent prices. The products known as lighting, because the individualized demand is obvious, and the positioning is relatively high-end, the consumers facing are not very sensitive to the price. However, as more and more mid-end consumer groups paying attention to the price of lighting, the price of such lighting is also moving in a transparent direction.