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A Volvo in the eyes of a Guangzhou taxi driver
On July 18, Xiao Song, a 32-year-old Hunan-based taxi driver from Guangzhou, was opening the Guangzhou Daily. The arrival of the "Gothenburg" has become his concern.
In Xiao Song's eyes, he knew the Swedish country from the Volvo sedan. He also knew that Sweden had a "Walderer" who played table tennis. Then he knew the new "Göteborg" that sailed for more than 200 days. .
Xiao Song is a professional driver. The performance of the car is related to his specific income. He said: Many Volvo cars can often be seen on the streets of Guangzhou. Not only do they like them, they also find a lot of information to understand.
In the footsteps of the domestically produced S40, the ancient ship visited China and went on a raid.
On the afternoon of July 17, the Volvo Car Beijing Office stated that the domestically produced Volvo Car S40 will be listed. This year's sales target is 4,000.
Originally scheduled to be off the assembly line in October, it was a storm before the Guangzhou Auto Show.
More than 40 experts specially trained in domestically produced S40 from Sweden and Belgium. In January of this year, the testing data of Volvo Safety Testing Center and National Safety Testing Center showed that all relevant data and production standards have reached the specified standards.
Xiao Song is only a migrant worker from outside the country. He can not pay attention to these things. However, from the perspective of globalization development, it can be seen that a brand car with safety as its core is in an ordinary Chinese person. Economic position in life.
Earth is so small here and it seems so big...
Safety is always the selling point of Volvo's car market. Without this, it is not a feature of Volvo brand.
Mr. Levy Johansen, President and CEO of Volvo Group, is the central figure who has sold the Volvo car business by the first-time director.
Reeve has a well-known economic argument: In order to focus on the development of commercial transportation solutions, the auto business will be sold to Ford.
After selling the sedan business, Volvo concentrates its business on the development of its engines and trucks and passenger cars business, moving from comprehensive development to a global market strategy that gradually adjusts itself to R&D and acquisition.
The safety myth of Volvo cars in the Chinese market...
It was on the Qinghai-Tibet Plateau in 1987. A general led a team to cross the day-long Kunlun Mountains. The general's car suddenly fell down the mountain and turned a few inundated in snow and fog. The soldiers went mad and went down. But got out of the car. A comrade in the People's Liberation Army Bureau of Xinhua News, who returned from the northwest, said: Volvo cars are "armored vehicles."
In the summer of 2003, Volvo Cars organized 200 potential customers and went to Sweden to visit production lines and safety centers. In the return of Chinese consumers, word of mouth has caused market chaos.
In the autumn of 2003, the Beijing Fuja was flying in the Tianjingtang Expressway. Unfortunately, in a traffic accident at the dealership of South China Automobile in the Yizhuang Development Zone in Beijing, I personally witnessed a crashed car. The merchants were only scared of a cold sweat but they managed to get out of safety. They bought a similar car a week later, said the general manager of South China Steam.
In the first half of this year, the global CEO of the Volvo Cars at the Beijing Hotel stated: To accelerate the pace of production of Volvo cars made in China, I did not expect that the rolling Volvo cars would have entered the market so quickly.
II Yoma Halone’s New Interpretation of the Chinese Market
On July 18, when the Swedish King Carl XVI. Gustaf took his wife and the wind wave hit the "Gothenburg" into the waters of the Pearl River, it was the final 20 nautical miles of the total range of 37,000 nautical miles.
In the 1830s, Sweden and China started trading and Swedish merchant ships returned to China. Tea, porcelain, silk and spices constitute an important part of Sweden’s economy at that time. Today, a vintage Chinese ceramics exhibition is accompanied by the ship.
In September 2005, Princess Victoria of Sweden voluntarily opened the "Century Collection - Swedish Tibetan Chinese Porcelain Exhibition" sponsored by Volvo in the National Palace Museum and became the prelude to Gothenburg's visit to China.
This is a ship that carries Sino-Swiss trade culture and also carries more magical dream trips. Guangzhou will also host 18 related theme exhibitions and cultural events. Meet the arrival of the king.
58-year-old Jorge Corona is executive vice president and deputy chief executive officer of the Volvo Group. The 22-year-old work experience overseas and 4 children under his knees said: Now, for the trade between China and Sweden and the Volvo Group's development in China, it has come to China on average twice a month. The impressions of China in the past year are different. The deepest feeling is that China’s economic market is growing faster and faster.
Jorma. Hirona came exclusively for Gothenburg. A large number of large companies in Sweden almost completely packaged Guangzhou Garden Hotel.
He said: "Gothenburg" has two profound meanings in China. The first one was to start Sino-Swiss trade in 1739. The second landmark event occurred in 1950. Sweden was the first western country to establish diplomatic relations with China.
At present, the Chinese market, like Brazil, has many common features. On the one hand, it is the demand for the development of the domestic market. It also needs to combine international export strategies. Volvo's development strategy is to further expand its share in the international market.
Not long ago, Volvo acquired the Nissan engine. As it upgraded the quality of Dongfeng Motor's domestic engines, it will surely gain new market momentum.
Jorge Corona is now an associate director of Nissan Diesel's board of directors. Volvo uses Nissan Diesel's engine to further expand the Chinese market. Volvo Group is indirectly cooperating with Dongfeng Motor.
In the first half of this year, domestic GDP reached 9144.3 billion yuan, an increase of 10.9% over the same period of last year. The per capita disposable income of urban residents was 5,997 yuan, and the average annual cash income of farmers was 1,797 yuan.
At present, the Chinese truck market is growing rapidly. 90% of China’s market is borne by China’s own national brands. Volvo Trucks won the top spot in the imported truck market for eight consecutive years. Liuzhou's engine was transferred from Dongfeng Renault and is now used on Tianlong trucks.
Volvo Group adheres to the concept of innovation in its global development; it persists in diligence and continuous research; and respects local investment partners.
Future exports are the biggest challenges for Chinese counterparts. Chinese counterparts have greatly improved their product range and market position. Sticking to their development will have a place in the international market.
For the Volvo Group, it has always regarded the Asian market as an important development market and expects greater development in the Chinese market. Jorge Haerner made new insights into the Volvo Group's Chinese market.
On the evening of July 18, the theme of the 360-degree guest talk show on CCTV was: The significance of the “Gothenburg†to China.
The host Bai Yansong expressed great interest in two things: The first was the Volvo sedan S40 quietly listed on the day before the "Gothenburg". White said: This is a tacit understanding; the second is that he spent 10 years on the Swedish nation. The time to build retro ship perseverance and spirit expressed admiration.
On July 19th, the landmarks surrounding Beijing’s Tiananmen Square have been hung with the national flag of China and Sweden, and the Swedish kings and Swedish economic and trade delegation are expected to arrive on schedule.
The son of the third marshal: The meaning of the new line of ancient ships
Nansha, Guangzhou, Longzhou Jiangfa face. Lingqin and Gaohu, with their Lingnan cultural characteristics, melodiously rise in joy, bringing the “Göteborg†to the climax.
The son of Founder Marshal Chen Yi and the president of the China Foreign Friendship Association, Chen Yusu, was one of the "Gothenburgers" who had been cut in Sweden last year. His work with Marshal Chen Yi is consistent. They are all engaged in diplomatic work. One is New China diplomacy. One is After the reform and opening up. The hobby between the father and the son is to write poetry - feeling and sentimental.
On July 18th in Nansha Port, Guangzhou, Chen said in his address: 54 years ago, Sweden was the first Western country to formally establish diplomatic relations with China.
For decades, the Volvo Group has long been committed to promoting the link between China and Sweden and has played an important role in promoting the exchange of industry, commerce, culture, and sports between the two countries.
From 1739 to 1744, the Goteborg traveled to China three times. It is full of wealth and civilization linked Sweden and China.
After 260 years, costing 30 million U.S. dollars, the "Göteborg", which was copied by hand in accordance with the ancient Swedish shipbuilding technique, sailed on the Swedish-Chinese tour again on October 2, 2005.
Chen Yusu said: The visit of the “Göteborg†is an important event in bilateral relations between Switzerland and China. The governments of China and Switzerland attach great importance to it. The "Gothenburg" is a symbol of economic and cultural exchange between China and Sweden. The "Maritime Silk Road" records China's past prosperity and glory. This retro sailing is a symbol of the good relations between Sweden and the country of Gothenburg.
Former Chinese Ambassador to Sweden Zou Mingkai was fortunate to become a guest on the CCTV on July 18th. He brought two very memorable gifts — one was the enameled boarding certificate issued by the Swedish East India Company; the other was The wooden pulley on the "Göteborg" made with traditional craftsmanship is enviable.
Zou Minghao said: 20 years ago, the city of Goteborg, where the Volvo Group was headquartered, had concluded sister city relations with Shanghai. Many Chinese leaders Zeng Peiyan, Vice Premier, and Vice Premier Wu Yi visited Volvo Sweden headquarters.
As a Nordic island with a population of 9 million, Sweden is a competitive country. In the ranking of national competitiveness released by the World Economic Forum in 2005, Sweden ranked third. The proportion of Swedish science and technology R&D input to the gross national product (4.27%) ranks among the top countries in the OECD member countries.
The cooperation between Sweden and China in the field of sustainable development is an important part of bilateral relations between the two countries.
In May this year, the Volvo Research and Education Foundation and the Research Institute of the Ministry of Transport launched the "China Urban Sustainable Transport Research Center" project for three to five years. Focus on solving the series of problems in the development of urban transport systems in big cities.
This year, the Volvo Group has introduced heavy-duty vehicles such as trucks and buses to save energy and save 35% of its high-efficiency hybrid solutions will have a deeper meaning in the future energy market.
Mr. Leve Johansen, president and CEO of Volvo Group, said: Volvo's opportunities to accelerate the development of commercial heavy-duty vehicles with operational value are fraught with ambiguity, which is of strategic importance to Volvo customers and environmental protection.
The longest Hada in the world
Xiao Sun is an excavator of China Railway 18 Bureau. On the day of the opening of the Qinghai-Tibet Railway on July 1, a Tibetan compatriot hung his white Hada on his chest. In the words of the Director of the China Railway 18 Bureau: This is the longest Hada in the world. Behind the longest Hatta, there is a story of Volvo's construction equipment...
The entire environmental protection construction is the purpose of the Qinghai-Tibet Railway and it is also a challenge to test the environmental protection capabilities of Volvo Construction Equipment.
The altitude of the Qinghai-Tibet Railway from Andor to Nagqu is above 5,000 meters, and the minimum temperature reaches minus 20 degrees. The oxygen content in the air is only 40%-50% of the average person. China's 18 railway administration undertakes the subgrade and track laying tasks for this road section.
In September 2002, seven Volvo L80 wheel loaders, six Volvo EC290s, eight EC210s, and BLC excavators roared with the arduous task of handling thousands of tons of rubble and excavating permafrost.
Thin air and extremely cold weather are a serious challenge to the mechanical equipment. The staff of the 18th Railway Bureau gave a high evaluation of the performance of Volvo's construction equipment: Volvo equipment is not only environmentally friendly but also has strong dynamics. This is the iron 18 Bureau. The winning weapon to complete the mission.
Quality, safety and environmental protection are three core values ​​of Volvo. Volvo is not only the world's second-largest passenger car manufacturer, but also one of the largest manufacturers of construction equipment.
Volvo Penta is the global market leader in the yacht diesel engine industry. 80% of the world's major new aircraft engines use Volvo Aerospace's product services.
In recent years, the Volvo Group has achieved three large-scale acquisitions globally: the successful acquisition of the Samsung heavy excavator business in Asia; the acquisition of Renault Trucks in Europe and the acquisition of Mike Trucks in North America.
The three major acquisitions consolidate and stabilize the Volvo Group's position in Asia, making Volvo the largest heavy truck manufacturer in Europe and the third-largest heavy truck manufacturer in North America. Thanks to the participation of Renault and Mike, Volvo Power Manufacturing has become the world's largest manufacturer of heavy-duty diesel engines.
The Volvo Group's experience and strength in diesel engine, electronics, electronic control and gearbox technology are the main factors in the successful manufacture of this hybrid heavy-duty vehicle.
As of December 31, 2005, Volvo Group had 81,856 employees globally, with production bases in 18 countries and business activities in more than 185 markets. Last year, the Volvo Group's global sales increased by 14% to 231,191 million Swedish kronor.
The white Hada dances with the rolling wind Volvo chords along with the strong wind on the Tibetan plateau. The laughter behind the 12,000 employees of the 18th Bureau of China Railways is fully explained...
5 Who is it not for the customer?
The 40-year-old Wang Hao is the deputy general manager of the marketing department of Beijing Woka. In 2005, due to the rapid increase in customer service, Wang and two technicians ran 13 cities for 12 days in a total of 33,000 kilometers. Earned 250,000 yuan for the company. Whenever this matter is mentioned, his face is accompanied by a joy of success.
In June last year, we rushed from Beijing to Tangshan to build a two-day car and then from Tangshan to Shijiazhuang, where we went only once every other day. We rushed to Baoding on another day and found that there were no spare parts and we went back and forth to Beijing. At this time, the Beijing customer car was broken down in Dalian, and we went straight to Dalian from Baoding. From Dalian to Dashiqiao in Liaoning, he eventually arrived in Anshan to solve problems for customers.
In May last year, Tsinghua Tongfang was entrusted by the relevant national ministries and commissions to transport a 33 million-dollar scanner from Guangzhou to Beijing with a Volvo container truck. A car accident occurred in a certain place in Hunan because the instrument was shipped to an African country 20 days later to repair the car and deploy parts. As a matter of urgency, Beijing Woka successfully completed its mission.
Who is not for the customer? 24 hours a day service became the only standard that Beijing Woka satisfied the customers.
Volvo has successively invested in several joint ventures in China and produces products such as heavy-duty trucks, urban buses, long-distance luxury passenger cars, construction machinery and industrial engine groups. Complete solutions for users from products, services to financing through independent dealers and direct sales. At present, the number of employees in Volvo China has reached 2,110, and the total investment in China has reached 148 million US dollars.
Similarly, in Shanghai in April 2003, Volvo Construction Equipment (China) Co., Ltd. was established in the Jinqiao Development Zone in Pudong to produce Volvo excavators and small equipment.
In the Waigaoqiao Free Trade Zone of Pudong, Volvo has also built an area of ​​4,000 square meters. With a cargo area of ​​30,000 square meters, Volvo (Shanghai) Parts Co., Ltd. has more than 15,000 kinds of inventory parts. It is the largest accessory warehouse among similar importers. A 24-hour to 48-hour full service network system that radiates throughout the country is formed.
Volvo Financial Services will also open in China this summer. As the first commercial vehicle financing institution to provide overall financial services to Chinese users, it provides strong support for Volvo Group's strategic deployment in China.
Behind the ancient ship is still following the new Volvo navigation in the Chinese market.