We believe that in the past few years, the rapid development of mobile Internet has changed people's work and lifestyle; in the next few years, the innovations gathered by the automobile as a carrier will further promote this great change.
We judge that the Chinese automobile industry, which has experienced decades of ups and downs, ebb and flow, and a little tradition, has stood at a new starting point for development. It will not only undergo a structural adjustment from the inside, but will also take the mobile Internet Express, passing an industrial revolution triggered by a new era. This is not only a technological revolution, but also a revolution in the entire industry chain, involving research and development, manufacturing, marketing, management, and so on. The traditional automobile industry development model will change accordingly.
At the end of the year, look back at these words. We are glad that our judgment is not wrong. In 2014, it was definitely the symbol year for the Chinese auto industry to “embrace” the Internet. With the strong participation of the new "blood", the Chinese auto industry has begun a "incitement", and the resulting changes will affect and continue into the upcoming 2015, and even more distant future.
As we walked to the "tail" at the end of the year, we felt it necessary to conduct a record and review to witness 2014 and welcome 2015.
In January CES, the electronics show turned into a car show. The world's top ten automakers participated in 9 of the world, and the area of ​​automakers increased by 25% year-on-year. This made CES (International Consumer Electronics Show) held in the United States in 2014 as if it were a International Motor Show. Connected cars have become the biggest hotspot of 2014 CES, because connected cars almost all the categories of consumer electronics, which is known as the largest consumer electronics.
It is worth mentioning that the day before the opening of CES, Google and GM, Honda, Audi, Hyundai and Nvidia jointly announced the establishment of "Open Auto Alliance OAA", which aims to apply Google's open source system Android to the automotive field.
February Ali plans to acquire Gold in full capital On February 11, Alibaba Group and Gaode jointly announced that Ali plans to acquire the remaining 72% of Goldtech's shares for US$1.045 billion in cash. Prior to May 2013, Ali acquired approximately 28% of Gaode Software for US$294 million and has obtained an absolute controlling stake in Gaode.
The location attribute of the map makes the map O2O market have unlimited imagination. Open up the Ali Data Grid platform and Gaode's map data platform, generate massive social data based on POI (point of interest), build a real network world, and provide a variety of O2O life services. It is behind the wholly-owned acquisition of Gaode by Ali Group. the reason. Among them, it also includes the O2O entrance of the car.
In March, the car enjoyment network broke out. At the end of March, China’s first e-commerce platform owned by the automobile group was announced. Relying on the SAIC Group's major brands and thousands of dealer networks, the “Car Enjoying Platform” will provide users with one-stop solutions through 100% quality assurance and all-round solutions through online and offline seamlessly connecting e-commerce models. Car life service.
The first batch of passengers in the "car enjoyment platform" are SAIC Group passenger car brands Roewe, MG, Buick, Chevrolet, Cadillac, Volkswagen, Skoda, Baojun and SAIC Group commercial vehicle brand SAIC Chase. At the same time, more than 120 dealers in 8 cities including Shanghai, Nanjing, Hangzhou, Suzhou, Ningbo, Tianjin, Chengdu and Shenzhen took the lead in piloting.
April Baidu released CarNet products CarNet
Following the launch of Apple Carplay, Google OAA Alliance, and Microsoft Windows in car, Baidu released the smart connected car product “CarNet” on April 21, during the Beijing Auto Show.
CarNet continues the pragmatic thinking of Baidu's hardware. The Baidu LBS department provides API and some software support. The cooperation company Titanium Carriage Network is used to do hardware and most software parts. CarNet features multi-platform (breaking the bottleneck of customer terminal systems, supporting multiple mobile devices via APP), and civilians (mobile phones can be installed for free, and only one USB cable can be used to map CarNet to the car screen) Localization (loading some software with a higher audience in China).
Its core value is that you can use the smart operating system on the car screen without having to change the navigation device, and provide a free download of the mobile app.
In May, Tencent released the Lubao box and invested in NavInfo. On May 5th, Tencent Maps released a car networking hardware based on Lubao APP at the GMIC conference. The product can be connected to the car's central control line and connected to the mobile phone. Also released is the i car life platform, which is a cloud service, providing users with insurance, repair, spare parts and other services through Lubao APP. As a result, Tencent cut into the automotive aftermarket with the “combination boxing” of Lubao Box + Lubao APP+i car life platform.
On May 22, China 4D, 4D Tuxin and Tencent jointly announced that the State-owned Assets Supervision and Administration Commission had approved the agreement, and the 11.28% equity transaction of Beijing NavInfo was officially in force, and Tencent became the second largest shareholder of NavInfo. After Ali's stake in Gao De, Tencent also stepped up its offensive in terms of map resources competition.
Tesla's self-propelled patent wall in June Beijing time on June 13th, Tesla CEO Elon Musk published a blog post on the official website of Tesla entitled "All our patents belong to you", again "Director" has a focus on global technology and production media. In the next few days, Tesla's stock soared, and Musk's 23% stake quickly rose more than $500 million.
The purpose of Tesla's release of all patents is to enable more companies to take shortcuts and invest in the wave of development and popularity of electric vehicles. Of course, behind this, Musk is calculating for his super battery factory. Tesla's patented open source is conducive to the future of its "battery supply business".
In July, SAIC and Ali held hands. On July 23, SAIC and Ali signed an “Internet Car” strategic cooperation agreement in Shanghai. The two parties intend to cooperate in the field of “Internet car” and related application services to jointly build a future-oriented “Internet car”. And its ecosystem.
It is reported that the car is intended to be based on the end-user experience, integrating Alibaba Group's "Yun OS" operating system, big data, Ali Communications, Gaode navigation, Alibaba Cloud computing and other resources, as well as SAIC's vehicle and parts development. Resources such as auto service trade, open integration of the Internet and big data, around the user's car life, integrate the online and offline resources of both sides, and provide smart travel services.
August Guanghui teamed up with Ali to distribute used cars O2O
On August 19th, Guanghui Auto and Ali signed a strategic cooperation agreement in Hangzhou to jointly build a used car O2O trading platform. Guanghui Auto will conduct strict quality inspection on each used car and issue detailed inspection reports, providing certification, quality assurance services and professional appraisers. At the same time, we provide professional staff to provide online consultation, arrange offline car, reception, logistics and other services. Taobao has created a complete set of O2O solutions for transactions, improving the smoothness and convenience of online car selection and offline transactions.
September Strategic cooperation between Guangben and Yiqi On September 21, Guangqi Honda and Yiche signed a three-year strategic cooperation agreement in Beijing, which opened the first automobile e-commerce strategic cooperation between Chinese auto companies and auto Internet companies. The strategic cooperation between the two parties will start from the exclusive sales of Guangqi Honda's 2014 Collector's Edition Odyssey, which is the exclusive online e-commerce platform of Easy Car. In the next three years, Guangqi Honda will hand over more popular models to the car for sale. At the same time, the two sides plan to develop in-depth cooperation in the real sense of Internet vehicles, and attract users to participate in the production and service of cooperative models.
October Dongfeng Huawei cross-border "marriage" deep-plow car network On October 17, Dongfeng and Huawei signed a strategic cooperation agreement in Wuhan. The cooperation will be carried out in three phases. The first stage: Huawei developed WindLink, a vehicle-mounted intelligent interconnection system for Dongfeng. The second stage: the two sides jointly plan future cooperation products in the aspect of vehicle networking, realize the interconnection between vehicle-person, vehicle-car and vehicle-cloud, and realize the intelligentization of vehicle interconnection. The third stage: the two sides will jointly develop smart cars, through the auxiliary stage, the anthropomorphic stage and the symbiosis stage, finally realize the intelligent car with emotional automatic driving.
In November, the “Double 11” car e-commerce carnival was held to welcome the annual “Double 11” online shopping carnival. From mid-October, almost all car brands are connected with Tmall Mall, Yiche.com and Auto House. The e-commerce platform cooperated to launch new car pre-sales, online full payment and installment loans to attract consumers' attention. At 24 o'clock on November 11th, the total number of car home orders was 37,117 units, with a total order amount of 6.054 billion yuan, of which 2,488 units were sold online, with a total sales of 223 million yuan; the car has paid a deposit order of 6.3 yuan. Ten thousand, its Huibu car platform confirmed the turnover of 15,796 vehicles, the total transaction amount was 1.873 billion yuan; Tmall ordered 50,700 vehicles. Although the sales volume has made a great breakthrough compared with the past two years, the auto e-commerce has just “on the road” and still needs a good user experience.
December LeTV announced the car-making plan On December 9, Le Yue Holdings Group Chairman and CEO Jia Yueting officially announced on Weibo: to build a super car. Weibo said that the "See plan", which sneaked for one year, will replicate the successful model of LeTV's vertical integration, redefine the car, build the best Internet smart electric car through complete independent research and development, and establish a car Internet ecosystem to make China The automobile industry bends to overthrow the traditional giants of Europe, America, Japan and South Korea, effectively solving urban smog and traffic congestion. Jia Yueting's interpretation of "See" is: Super + Electric + Eco-sys-em (Ecosystem). It is understood that LeTV has set up a team from Silicon Valley to design cars.

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