The LED lighting export situation improved slightly in 2014


In 2014, China's foreign trade situation has not only the rising cost of production factors, the weakening of traditional comparative advantages, but also the dire stagnation of the WTO's dividends. It also has a continuous improvement in the level of trade facilitation, rapid development of new trade methods such as cross-border e-commerce, and the country. Introduce a series of positive policies such as policies and measures to promote foreign trade development. Therefore, combined with the status quo of China's LED industry development, comprehensive judgment, the trade situation faced by China's LED lighting exports in 2014 slightly improved, both favorable and unfavorable factors.
Focusing on the global financial crisis in the development of lamps and lanterns in developed countries and the general weakness of foreign consumer markets, despite the same bottleneck, Wujiang Kunshan and other places have outperformed their exports, maintaining rapid growth and leading the pace of local foreign trade.
As of December 2012, Ningbo Yinzhou Inspection and Quarantine Bureau had a total of 6602 batches of inspection and quarantine export lamps, with a value of 170 million US dollars, an increase of 21.8 and 39.9 respectively. The export of lamps and lanterns in Zhejiang Huzhou area totaled 4,475 batches and the value of goods was 112.396 million US dollars. Compared with the previous year, it increased by 33.1 and 8.7 respectively.
In other regions, there has even been a doubling of growth. According to the Kunshan Inspection and Quarantine Bureau, in 2012, Kunshan exported 3415, 5.24 million units and 159.21 million US dollars, an increase of 115.9, 133.0 and 139.7 respectively. In 2012, Wujiang LED lamps exported a total of 1,714 batches. 751.24 million US dollars, compared with 2011 batches, the amount increased by 129 and 99.5.
From the perspective of the export situation, the two trends are particularly obvious: First, energy-saving and environmentally friendly products have become new bright spots. In recent years, LED lamps and solar lamps have been increasingly favored by the international market due to their long life, high luminous efficiency, low power consumption, energy saving and environmental protection. The field has become the biggest highlight of the lighting enterprises in Zhangzhou. Second, the developed markets have become the main positions for the export of lamps and lanterns in Ganzhou. From the perspective of distribution to the country, Luzhou lamps have been distributed in 112 countries and regions around the world, and the EU and the US are still the main export markets. Among them, the value of exports to the EU reached US$69.07 million, accounting for about 40% of the total export volume, and the value of exported US goods reached US$30.309 million. The export-oriented emerging market countries also showed good growth.
The export situation is becoming more and more complicated. In general, China’s foreign trade situation in 2014 has not only the rising cost of production factors, the weakening of traditional comparative advantages, but also the dire stagnation of the WTO’s dividends, and the increasing level of trade facilitation. The rapid development of new trade methods such as e-commerce and the positive aspects of the country's introduction of a series of policies and measures to promote foreign trade development.
The policy in the field of LED lighting is promising. In recent years, the elimination of incandescent lamps, coupled with the huge subsidies of the government, is undoubtedly a great market advantage for enterprises that export energy-saving lamps and LED lamps. After more than 30 years of development, China's LED industry has experienced the process of buying devices, buying chips, and buying epitaxial wafers. It has realized the independent production of epitaxial wafers and chips, and initially formed a relatively complete industrial chain, which has become the main source of LED products in the world. Ground. With the continuous expansion of the global LED promotion range, China's LED lighting exports will face unprecedented opportunities.
The penetration rate of the LED lighting market will increase significantly. Moreover, in the LED lighting market, the penetration rate of the civilian market has been low due to high prices, and as the LED lighting technology has improved and changed, its price has continued to move toward a sweet spot. According to foreign securities, the global demand for LED lighting will increase by 60% in 2014, with the largest increase in household lighting, which will increase by 90% next year, much higher than the commercial 37 and industrial 57, the most widely used ball. The penetration rate of the lamp and the lamp tube reached 20 and 15, respectively, and the high-profile LED lamp has a huge space for the civilian market.
Demand for LED lighting in emerging markets is heating up. According to CPbay's comprehensive data, LED lighting has rapidly penetrated in emerging markets such as Russia, India, Southeast Asia, the Middle East and Africa due to the enhancement of environmental awareness and the government's promotion. These countries or regions have high investment in infrastructure, and LED lighting products. The demand is showing a clear upward trend, or it will become another highlight of the global LED market in 2014. In addition, China has bilateral trade agreements with ASEAN countries, and LED products exported to these countries can enjoy low tariffs or even zero tariffs; especially Russia needs a lot of LED lighting, and its local LED enterprises are few and the scale of enterprises is small. The technology is still relatively backward, and the demand for LED lamps is also large.
LED technical barriers to trade have become the biggest obstacle. As an important LED application base in the world, Europe and the United States are already ahead of other countries and regions in terms of LED standards. Highly demanding technologies and safety standards have been frequently used as trade protection measures by developed countries such as Europe, the United States and Japan. They have set harsh market access conditions for commodities through the formulation of technical regulations and safety standards, and have become the biggest obstacle to the export of LED lighting products in China.
Trade friction risks such as intellectual property disputes increase. In recent years, although the number of LED patent applications in mainland China has increased significantly, the position in the global LED intellectual property pattern has not been fundamentally improved. On the contrary, the homogenization competition caused by the intellectual property problem of LED is becoming more and more fierce, the problem of lack of industrial ownership is becoming more and more serious, and the risk of trade friction is also increasing. At the same time, with the rapid increase in the export of LED lamps in China, the low-cost competition between exports in the same industry is intensifying. After the international market is saturated, it is bound to adopt trade sanctions against anti-dumping and countervailing of LED products in China, which will also increase trade friction. risk.
It is understood that the Guangdong Provincial Quality Supervision Bureau WTO/TBT Center reported that the EU, the United States, Chile, Uganda and other countries and regions set a higher threshold for directional lights and LED lighting products entering the country. For the directional lamps and LED lighting products entering the country, higher and stricter requirements covering energy conservation, environmental protection, eco-design, energy efficiency labeling, test and inspection, performance, safety, size, weight and shape are proposed. For example, the European Union has put forward energy-efficient requirements for directional lights and LED lights.
The notification regulations require that only directional LED lamps and directional fluorescent lamps with an energy efficiency index of more than 0.2 can enter the EU market, which is 2.5 times higher than the previous energy efficiency requirements, which is 2.2 times the current national standard requirements. It is estimated that according to the above energy efficiency requirements, the production cost of LED lamps will directly increase by more than 20, which will bring additional costs of more than RMB 2 billion to LED companies in Guangdong.
In addition to the energy efficiency requirements, the requirements for the conformity assessment and market surveillance inspection procedures for directional lamps and LED lighting products entering the country are becoming more and more demanding, which will bring huge test cost to the enterprise.
Another example is the LED lamp test procedure reported by the United States. According to preliminary estimates, if an enterprise is equipped with the corresponding testing laboratory and testing equipment as required, it will need to spend about 350,000 yuan, and it will also be operated in the laboratory and equipment maintenance every year. And the cost of the laboratory personnel to pay about 100,000 yuan. There are more than 3,000 LED companies in Guangdong Province, and most of them are exported to the United States. Only the LED test procedures notified by the United States will bring additional costs of more than 2 billion yuan to Guangdong LED export enterprises.
The immature industry brings hidden worry. Although China's LED lamps export momentum is good, but the industry is not mature enough, some problems have gradually emerged, there are many hidden concerns, mainly in the following aspects:
There is no breakthrough in the core competitiveness of enterprises. All along, China's LED industry only has an advantage in product packaging, but does not have its own core technology and patents in product development and chip manufacturing. Most of the international high-end LED products are produced in Taiwan, Japan, Europe and the United States, and many small and medium-sized enterprises in China can only engage in LED applications and are at the lowest end of the industrial chain. Except for a few large enterprises, many small and medium-sized enterprises can only produce a large number of products with low quality requirements such as rainbow tubes. For example, enterprises in the Pearl River Delta region, and even many enterprises are difficult to produce products that meet the certifications of developed countries such as Europe and the United States. Can be exported to Africa, India, Arabia and other countries and regions to make profits at low prices.
Product quality issues are obvious. Due to the lack of corresponding standards, it is not uncommon for domestic LED companies to seize the market in the form of sacrificing product quality, resulting in frequent blacklists due to product quality issues. According to incomplete statistics, since 2012, the EU Non-Food Rapid Alert System (RAPEX) has reported that China has exported LED lighting products hundreds of times, most of which are due to insufficient creepage distance or insufficient clearance. Caused by quality problems such as Jia. It can be seen that product quality issues have become an obstacle to the development of foreign markets in the LED industry.
Industry concentration is low. The number of operating enterprises is relatively large and relatively scattered. The market supply pattern of such enterprises is not concentrated, resulting in fierce market competition. In particular, the functions of low-end and mid-end products are similar and single, and the price becomes the main means of competition among enterprises, which directly leads to meager profit and thus restricts. The improvement of enterprise innovation capability and the improvement of the overall export competitiveness of the industry.

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