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The way most companies keep products fresh during the season is to constantly change the way products are sold, such as to cater to the season. Oreo is a good example. Every specific holiday, Oreo's packaging design will undergo some changes, blending in with the seasonal taste and color, red, orange, and yellow are their own, so will not let Consumers mistakenly think that Oreo in his hands is out of date.
Environmental friendliness, especially in the past few years, environmental protection has become a necessary responsibility of a good company, and consumers usually prefer to buy products that make them feel that they have made some contribution to the protection of the earth. This is particularly evident in the bottled water industry, such as Arrowhead ( The arrow sign) mineral water used recycled water bottles in its new products, which reduced the plastic content by 50% compared with the original mineral water packaging. They found that these bottles are cheaper and easier to produce, and more importantly, they are very environmentally friendly.
Localization “This company really understands my mind!†is the first impression of a localized design. Absolut Vodka (absolute vodka) has experimented with this design method. It succeeds in product design through localized and artistic advertising design. To the global market. It is no easy task for consumers to pay, so Absolut Vodka has spent a lot of time on the details: they have made detailed market surveys on the geographical location and local people’s age, gender, and culture to use precision. The packaging design touched the consumer's mind.
The technology and trends of retro product packaging are constantly being introduced. Technology is a bright spot for companies to attract consumers. However, it is difficult to stand out with technology. However, there is a small secret here: retro, most people have this nostalgic complex . Although many companies don't use retro packaging design, General Mills is trying to turn retro into a modern packaging design element. They use vintage design to present the origin of food history to consumers and make this kind of counter-revolutionary. The practice has become a unique and lasting influence while gaining a good reputation.
Industry Innovation: Four Packaging Design Tips for Best-selling Products
Product packaging design is usually people's first impression of the brand, which is why successful companies have been trying hard to adopt innovative, eye-catching and unique packaging design. The following collection of four packaging design features, I hope to bring designers Inspiration for packaging design.