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Pierce becomes Bronto OEM in North America
**Pierce Manufacturing Becomes Exclusive North American Distributor of Bronto Skylift Aerial Platforms**
*March 15, 2011 – Appleton, Wis.* — In a major move for the fire and emergency services industry, Pierce Manufacturing, a leading brand under Oshkosh Corporation (NYSE: OSK), has officially become the exclusive distributor of Bronto Skylift aerial platforms across North America. This partnership marks a significant expansion of Pierce’s product offerings and enhances its position as a leader in custom fire apparatus.
Under the new agreement, Pierce will distribute and support the full line of Bronto Skylift aerial devices, including the 165’ RLP — the tallest aerial platform available in North America. These units will be integrated onto Pierce’s renowned Arrow XT™, Impel™, Quantum® and Velocity™ chassis, offering fire departments a powerful combination of performance, reach and reliability.
The company’s extensive dealer network will also provide full-service support, including parts, training and on-site assistance, ensuring that both new and existing Bronto customers receive top-tier service.
Jim Johnson, Executive Vice President and President of Fire & Emergency at Oshkosh Corporation, emphasized the importance of the deal: “This is a game-changer for our customers and for the fire service as a whole. By combining Bronto’s innovative aerial technology with Pierce’s industry-leading chassis and service network, we’re better equipped than ever to meet the evolving needs of fire departments.â€
Esa Peltola, Managing Director of Bronto Skylift, added: “We are thrilled to partner with Pierce. Their reputation for quality, innovation and customer service aligns perfectly with our own values. Together, we are poised to deliver unmatched access solutions that will benefit firefighters and communities across North America.â€
The Bronto Skylift range includes models such as the RLP 100, 114, 134 and 165, each designed for superior reach, flexibility and performance. These platforms are known for their ability to navigate complex rescue scenarios, from high-rise fires to below-grade emergencies. With features like telescopic cage booms, large rescue platforms and compact designs, Bronto systems offer exceptional maneuverability without sacrificing capability.
Johnson concluded: “Bronto’s track record is impressive — over 6,000 units in operation worldwide. When paired with Pierce’s proven chassis and support structure, this partnership creates a powerful solution for fire departments facing even the most challenging situations.â€
This collaboration not only strengthens Pierce’s market leadership but also brings cutting-edge technology and support to fire departments throughout North America.